Mobile Application Development

Years ago, not having a website meant your business was living in medieval times. Today, if you didn’t have a Mobile App, you’re not keeping pace.

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Article Writing Blogging

Blogging does more than just generate traffic. Blogs deliver an incredible amount of marketing power – article marketing, RSS syndication, social media interaction, and engagement with your readers.

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Copywriting

What do you need? A persuasive and succinct marketing piece? Or a sales letter that will create JAW DROPPING RESULTS? Whatever you need, if it falls under the tag “copywriting,” it CAN be done.

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Landing Pages and Lead Generation

Landing pages, also known as “lead capture pages” – should specifically serve that purpose. End of story. Short, sweet and to the point… with one end goal in mind. LEADS!

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Mobile Website Design and Development

A mobile website WILL make you stand above the pack – and establish a positive brand identity for your business!

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Newsletter

Newsletters are like stealth bombers: you don’t see them when they’re coming, but when they finally arrive, they make an impact far greater than your usual marketing channel. Silent but dangerous!

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QR Codes / Couponing

A QR Code is a two-dimensional matrix barcode that contains information such as URL, text or images. QR – which stands for Quick Response – can be deciphered by specialized barcode scanners installed in smartphones.

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Text Message Marketing

SMS marketing has the potential to influence the buying decisions of consumers by targeting your mobile audience in a convenient and cost-effective manner.

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Social Media

Social media is probably one of the fastest and easiest means of directing traffic to your website. When you establish yourself as a thought leader, people will want to learn more about you. Redirect them back to your website. Think of it as virtual “word-of mouth” marketing.

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Website Design & Re-Design

Successful websites maximize their reach in establishing their web presence in the global marketplace. Surveys have demonstrated time and time again that over 90% of Americans use the internet to search for products and services.

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Are you thinking outside the box? Or are you stuck in it?

 

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Marketing has traditionally been defined as the process by which companies create customer interest in goods or services.

Simple enough, right?

WRONG!

Marketing encompasses everything from brochures, white papers, flyers, spec sheets, websites, SEO, SEM, social media, PR, blogs, case studies, landing pages, auto-responders, trade shows, seminars…  The list goes on and on.

In this day and age, it’s impossible to find someone who can be an expert at all of these things, and then some.  As such, modern day marketing is defined by specific sets of activities, which fall into one of 2 categories:  inbound marketing or outbound marketing.

Now you might be thinking to yourself, “I’ve got more than enough to handle with just plain ol’ fashioned marketing, what in the heck is inbound marketing?”

If so, don’t fret!  Allow us to explain.

Inbound vs Outbound Marketing

The ugly, ugly facts

Recent studies indicate that the average person is inundated with close to 2000 outbound marketing messages PER DAY.  That means 14,000 marketing messages a week, over 60,000 per month – and over 700,000 marketing messages PER YEAR!

It’s no wonder satellite radio, spam blockers, caller ID, and TiVo have become so popular.  To the consumer, these devices are lifesavers.  To you, the marketer, they are a death sentence, since they block your messages from getting to your potential buyers.

As a result, outbound marketing is becoming less and less effective (although still an important component of any well planned marketing plan).    Results are more difficult to track and typically less profitable than inbound marketing.  Ironically, organizations are still spending as much as 90% of their marketing budgets on these inefficient types of campaigns.  As ROI becomes more important than ever, you can expect to see some major shifts in these numbers over the next few years.

The bottom line is this: the rules of marketing are changing!  More and more companies are turning to inbound marketing methods as an additional source of brand awareness, lead generation, and sales.  The challenges of this type of marketing transformation are centralized around developing a unique hook that is a differentiator from the competition.  Creativity is key.

Are you thinking outside the box?  Or are you stuck in it?

Creativity can be the single most critical factor in an inbound marketing campaign.  Not sure if you’re up for the challenge?  Take our “Creativity Self Assessment” test to find out for sure.  Already know you aren’t up for it?  CONTACT US today for your free consultation.

Give us the opportunity and we’ll work with you to create a successful inbound marketing campaign that will catapult you ahead of your competition.

Why spend 90% of your time and budget on campaigns and projects that will continue to diminish in value?  Increase your brand awareness, increase your leads, increase your sales – increase your ROI.  Most companies are still just learning about the effectiveness of a strategic inbound marketing campaign.  This competitive edge won’t last though – don’t miss your chance to get a running head start.

CONTACT US today for your free consultation – help is just a few keystrokes away.