Generating new leads – and new clients/customers – is the lifeblood of any business. Lucky for you, Facebook has become a SMB’s best friend, and provides an almost limitless supply of leads, right at your fingertips.
But who has the time to generate leads manually when you’re so busy trying to run – and possibly even scale – your business?
The answer is next to no one…
The good news is that with Facebook Messenger Chatbots, you no longer have to worry about manually culling leads online, reaching out to these leads and then qualifying them personally. Instead, you can set up an automated process that will do all of this for you through Facebook Messenger Chatbots.
Our Facebook Messenger Chatbots are designed specifically for you, the overworked SMB owner, to help you generate more business and improve sales… without the typical hassle of wading through leads to see if they are warm.
Why Facebook Messenger
The first question you might ask yourself is why you should use Facebook Messenger as part of your digital marketing strategy. Simply put, the proof is in the stats:
- Facebook Messenger has 1.3 billion users
- There are 260 million new conversations started daily
- More than 2 billion messages are sent each month between people and businesses on Facebook Messenger
- Messenger marketing has an open rate around 80% – this is much, much higher than email marketing
- Facebook Messenger messages have a high click-through rate of a whopping 20%
Most important, however, is the fact that responses to Facebook Messenger marketing campaigns can be automated through chatbots.
How Facebook Messenger Chatbots Work
Running Facebook ads is a great way to generate leads for your business. The beautiful part about them is that you can direct the clicks and traffic from your Facebook ad to Facebook Messenger, which provides you with a more formal line of communication to the people who actually do respond to your ads.
The challenge, however, is that this requires a lot of manual work to qualify the lead. As someone who is probably already stretched too thin as it is, we know that it’s not always easy to communicate in an effective and professional manner when you’re reading and responding to these types of messages on your phone.
And with one of our Facebook Messenger Chatbots, you no longer have to!
Our chatbot will automatically respond to leads generated from your Facebook ads and qualify them… without you ever having to lift a finger!
The Facebook Messenger Chatbot Will Be Customized to You
We will configure your Facebook Chatbot to you, so that it aligns with your branding and your overall needs. What this means is that we will build intuitive questions into your bot that will pull valuable information from leads so that you know who’s hot – and who’s not. This makes tasks like lead-scoring a walk in the park!
Your chatbot will automatically begin asking new leads these questions when they respond to your Facebook ad, which will take them to a new Facebook Messenger window with your company. Through the lead’s responses, you can then set up a day and time to either follow up via a telephone conversation or an in-person meeting.
By setting up a marketing campaign that integrates with our Facebook Messenger chatbot, you’ll be automating the important – yet also time-consuming – task of qualifying your leads. What this means is that you’ll free up more of your time so that you can focus on meaningful tasks that’ll help your business grow.
CONTACT US today for a free consultation on how a customized Facebook Messenger Chatbot can do wonders for your business!