News Flash: your prospects are mobile.
Over 284 million people in America have mobile phones. That’s 91% of the total population! Recent surveys show that nearly 89 million Americans access the web via a mobile browser, while 53% do so at least once per day. That’s more than 47 million daily mobile internet users – in the U.S. alone!
And guess what? You have the ability to reach that captive audience. It’s not just for the big behemoths and industry giants anymore.
What does this mean for your business?
If these numbers aren’t enough to convince you of the tremendous power of mobile phones in driving revenue for your business, then nothing will.
Stop and think about it for a minute. People are ALWAYS on-the-go. Businesses just like yours need a competitive edge, something that will give them a leg up on their competition AND allow prospects to easily find them when locked out of the house, broken down on the side of the road, hungry, sick, home shopping, price comparing or any multitude of other things.
With the rapid increase of a worldwide population harnessing the power of mobile internet, the questions you should be asking yourself right now are “how does my website fare?” and “how does my site standout and deliver value?”
If you don’t have answers to these questions, you are headed for trouble. Trying to view websites that aren’t mobile optimized on teeny tiny 2 and 3 inch screens is the stuff bad dreams are made of. They are hard to read, they take forever to load – and navigation, forget about it. In fact, 40% of people have turned to a competitor’s site after a bad mobile experience on the original company’s site. Ouch!
The good news is that it’s not too late! You CAN still capitalize on one of the fastest growing trends in modern marketing history.
How? By optimizing your site for mobile!
Good things come in small packages – and mobile websites are purposely designed to look fantastic on mobile devices. By scaling down your website, you give your business more visibility and accessibility to both customers and potential customers. In fact, studies have shown that mobile-optimized websites radically improve user experience and satisfaction.
Here’s another question for you: what’s worse than not gaining new customers?
Answer: losing the ones you already have.
One of the main complaints most people have when browsing a particular website is that it takes too long to load, which is often times more than enough of a reason for them to hit the “back” button. Every time that “back” button is hit, it translates into a missed opportunity for your business. Can you afford that?
A mobile-optimized website presents your business with a cost-effective strategy that will enable you to reach a wider audience in an unrestrained demographic scope. You’ll not only be giving your customers the ease of checking out your website from their mobile phones at optimum download speeds, but you’ll also be giving them the convenience to access your website with instant connectivity – anywhere, anytime! After all, a mobile website is the only medium that follows your prospects around wherever they are. Greater reach = more sales. And who doesn’t want more sales?
Oh, and if you want to cut down on your marketing expenses, we have two words for you: Go Mobile.
A mobile website WILL make you stand above the pack – and establish a positive brand identity for your business! After all, you’ll look like the innovator in your community and vertical. And since a mobile website will foster a closer relationship with your target market, you’ll retain more customers in the long run, as well as gain new ones. After all, you’re no longer running after people, you’re running WITH them. With a great mobile site, you practically put your brand right in your customer’s hand – literally!
What’s better than killing two birds with one stone? It’s hitting three – with a single blow!
Having a mobile website will allow you to execute three business strategies in one. You’ll:
- strengthen your relationship with your current customers,
- win new customers, and
- crush your competition along the way.
In an increasingly mobile society, consumers are demanding more. Mobile web technology is no exception. And mobile websites are no longer just a concept, they are a mainstream reality that can – and will – impact your business, like it or not.
If you choose to ignore the advantages that mobile websites present today, you could potentially be making a decision that destroys your business tomorrow. Weigh the options carefully and consider all the benefits; because for all you know, YOUR competitor could already be pursuing mobile web development as we speak. Beat them to the finish line.
If you’re interested in increasing your profitability or learning more about how you can reach your prospects (no matter where they may be), CONTACT US today for your free assessment and preliminary analysis.