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News Flash:Â your prospects are mobile.Â
Are you?
Over 284 million people in America have mobile phones. Thatâs 91% of the total population! Recent surveys show that nearly 89 million Americans access the web via a mobile browser, while 53% do so at least once per day. That’s more than 47 million daily mobile internet users – in the U.S. alone!
And guess what? You have the ability to reach that captive audience. Itâs not just for the big behemoths and industry giants anymore.
What does this mean for your business?
Well⌠everything!
If these numbers arenât enough to convince you of the tremendous power of mobile phones in driving revenue for your business, then nothing will.
Stop and think about it for a minute. People are ALWAYS on-the-go. Businesses just like yours need a competitive edge, something that will give them a leg up on their competition AND allow prospects to easily find them when locked out of the house, broken down on the side of the road, hungry, sick, home shopping, price comparing or any multitude of other things.
With the rapid increase of a worldwide population harnessing the power of mobile internet, the questions you should be asking yourself right now are âhow does my website fare?â and âhow does my site standout and deliver value?â
If you donât have answers to these questions, you are headed for trouble. Trying to view websites that arenât mobile optimized on teeny tiny 2 and 3 inch screens is the stuff bad dreams are made of. They are hard to read, they take forever to load â and navigation, forget about it.  In fact, 40% of people have turned to a competitorâs site after a bad mobile experience on the original company’s site. Ouch!
The good news is that itâs not too late! You CAN still capitalize on one of the fastest growing trends in modern marketing history.
How? By optimizing your site for mobile!
Good things come in small packages – and mobile websites are purposely designed to look fantastic on mobile devices. By scaling down your website, you give your business more visibility and accessibility to both customers and potential customers. Â In fact, studies have shown that mobile-optimized websites radically improve user experience and satisfaction.
Hereâs another question for you: whatâs worse than not gaining new customers?
Answer: losing the ones you already have.
One of the main complaints most people have when browsing a particular website is that it takes too long to load, which is often times more than enough of a reason for them to hit the âbackâ button. Every time that âbackâ button is hit, it translates into a missed opportunity for your business. Can you afford that?
A mobile-optimized website presents your business with a cost-effective strategy that will enable you to reach a wider audience in an unrestrained demographic scope.  Youâll not only be giving your customers the ease of checking out your website from their mobile phones at optimum download speeds, but youâll also be giving them the convenience to access your website with instant connectivity â anywhere, anytime! After all, a mobile website is the only medium that follows your prospects around wherever they are.  Greater reach = more sales. And who doesnât want more sales?
Oh, and if you want to cut down on your marketing expenses, we have two words for you: Â Go Mobile.
A mobile website WILL make you stand above the pack – and establish a positive brand identity for your business!  After all, youâll look like the innovator in your community and vertical. And since a mobile website will foster a closer relationship with your target market, youâll retain more customers in the long run, as well as gain new ones. After all, youâre no longer running after people, youâre running WITH them. With a great mobile site, you practically put your brand right in your customerâs hand â literally!
Whatâs better than killing two birds with one stone? Itâs hitting three – with a single blow!
Having a mobile website will allow you to execute three business strategies in one. Youâll:
- strengthen your relationship with your current customers,
- win new customers, and
- crush your competition along the way.
In an increasingly mobile society, consumers are demanding more. Mobile web technology is no exception. And mobile websites are no longer just a concept, they are a mainstream reality that can â and will â impact your business, like it or not.
If you choose to ignore the advantages that mobile websites present today, you could potentially be making a decision that destroys your business tomorrow. Weigh the options carefully and consider all the benefits; because for all you know, YOUR competitor could already be pursuing mobile web development as we speak.  Beat them to the finish line.
If youâre interested in increasing your profitability or learning more about how you can reach your prospects (no matter where they may be), CONTACT US today for your free assessment and preliminary analysis.[/wc_center]