What’s YOUR Elevator Pitch?
So you think you have a solid marketing strategy. Can you REALLY sell your business in 60 seconds – or less?
Strong copy and supporting graphics are great for marketing. However, in an age where “content is king” and people go into information overload on an almost daily basis, today’s average internet user has a much shorter attention span than customers from years past. In fact, this phenomenon is so great that the BACK button is now the most clicked amongst all the navigational buttons. What this means is that you’ve got mere seconds to get your message across and entice someone enough to stick around.
As a business, how do you overcome such a massive hurdle?
One word: video.
There’s nothing like the influence of videos to sustain the loyalty of your current customers by keeping them engaged, while at the same time attracting new prospects. People react to videos far quicker than any other online marketing strategy – as such, they MUST be integrated into your marketing strategy. Today…
Mind the stats:
- 2 BILLION people view videos on YouTube DAILY
- YouTube is the second largest search engine in the world (even if it is owned by Google)
- Nearly 60% of online users watch videos – even BEFORE reading text on the same webpage
More and more companies are capitalizing on the value of video marketing to maximize the effectiveness of their campaigns – and to take their businesses to new heights. The foundational key to success lies in how you incite action and leave your brand’s imprint with potential prospects, all in less than a minute.
Great introductions are done face-to-face. And while you may not be able to shake their hands, you CAN create a personal connection with your prospects through the power of videos. After all, with videos you aren’t just text on a page – you can be a person with a face and a name and a personality.
Remember the old sales adage, “People buy from people they like”? Videos can help you to develop a personality for your business that instantaneously makes people like you. Successful marketing employs strategies that engage the customer’s emotions to keep them focused on the message that you want to convey. Video marketing appeals to the customer’s senses – thereby eliciting an emotional response to lead them where you want them to go.
There are a multitude of powerful video marketing techniques that can be utilized to your company’s advantage, including:
- Advice and product demonstrations
- Client video testimonials
- Sales and event promos
- How-to videos
- Product reviews
- Store-front walk-throughs
- And… a whole lot more!
Now, you may be asking yourself if the benefits of video marketing compensate for the cost and work that goes into it. And the answer? Yes, over 2 billion times – daily. 24 hours a day, 7 days a week, 365 days a year.
With video marketing, you have a potent marketing formula that can explode your sales volume and plump up your revenue by leaps and bounds. Imagine if your video went viral on the internet! Just one superstar video and you can leave your competitors in the dust, which means:
- Increasing your reach
- Engaging more customers
- Generating more leads
- Building a loyal following
- Strengthening brand awareness
- Reinforcing your company’s credibility
- Positioning your organization as a thought leader
Did you know that 6 out of 10 users watch or download online video content at least once a week – and that 86% do so on a monthly basis? After all, what’s more convenient than just sitting back, relaxing and playing a video? Oh, and if that isn’t quite enough, if you make your videos downloadable, they can be viewed anytime, anywhere, and on any medium – cell phones, laptops, tablets… you name it, you can be there. Sprinkle in some kick-butt SEO, along with a tie-in to your social media efforts, and your marketing will go from stale to stellar in no time flat.
Want something even more powerful? Couple video with your newsletters! Consider this: a video image in a newsletter generates between two and ten times the amount of clicks than a static link. If that’s not enough of a compelling reason to give video a try, we don’t know what is.
If you’re looking to ramp up your marketing efforts by capitalizing on the massive power of video to truly engage with your prospects and customers, CONTACT US today to learn more about what can be done for your business in 60 seconds – or less!