Marketing Q&A: How Can Small Business Owners More Effectively Market On Facebook?

facebook-2651261_640-300x225  I think the biggest advice I could give for SBs marketing on Facebook with limited resources is to forget the sale and remember the person.


What I mean is that you canโ€™t hard sell on social media, users are way too savvy for a sales play that is naked and greedy.

So what do you do?

Implement a human-centric approach to your Facebook marketing.

First, make sure that your blog posts provide real value and answer this fundamental consumer question: whatโ€™s in it for me?

Use that as a baseline for every single piece of content you post on Facebook, because you canโ€™t forget that it is primarily a social platform, which means that you have to slip in the sale AFTER youโ€™ve made real personal connections between your brand and the user.

Second, give Facebook users a peek into your company culture. This could take the form of videos of your team at work, photos of your team on a typical workday, interviews and live stream Q&As that give users the chance to get to know you and your team on a personal level.


Because if you remember that business relationships follow human relationships, then youโ€™ll understand that letting users know your brand in a personal way is the most effective way to โ€œwarm themโ€ toward your products and services. And when you win them through the natural process of โ€œgetting to know you,โ€ โ€œliking youโ€ then โ€œmarrying you,โ€ you can maximize your lifetime customer value with consumers who come back to buy your products and services over and over.

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