IDEA 1: Show Properties Virtually With so many visual platforms to advertise properties, there’s no excuse for you not to…
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I think one of the most effective ways to tell your company story is to post a video on your…
Influencer marketing can – and does – work wonders. Don’t believe me? It’s helped me establish my credibility and authority…
If you use Google regularly, you may have noticed that when running a Google search, your search results often vary…
Every Realtor knows that buying a home is a much more complicated and emotional process than simply browsing through Zillow…
As a marketing professional, it is your responsibility to help transform your businesses to be more agile, to react to…
The real estate business is undergoing seismic changes as more buyers and sellers are choosing to go online to initiate…
No matter where you lie on the political spectrum, the feat that Donald Trump pulled off in November to win…
Once a small business owner gets his blog up and running, content curation and content marketing can help him (or…
1. What goes into developing a brand voice? First, I think you absolutely have to identify and correctly target your…
Local marketing is becoming more important, whether you own a brick-and-mortar or whether you are solely digital. Geotargeting simply means…
1. Newsletters should always be a good mix of content, coupled with some sort of call-to-action. Straight sales pitches are NOT newsletters…
1. What does patient-centric marketing mean? Patient-centric marketing is outreach that focuses on making patients feel as if doctors and…
Real estate websites should provide a ton of relevant information, but should do so in a form that is easy…
For retailers who are heavily invested in natural search marketing, the recent decision by Google to switch the location of…