Here are some questions you must answer to know if your business is keeping up with the modern times and will succeed through the power of the Internet.
Do you have a website that presents your business and products or services well?
Your website is your salesman online. It should be complete with all the important information yours customers must know about your business: the nature of your business, the kinds of products or services you have, your mission and vision, etc. Having a complete “sales kit” online is essential since consumers spend more and more time on the Internet.
Does your website have graphics and layout that look professional? Is it easy to navigate?
How your website looks will be how consumers will perceive your brand image. You don’t have to have a website that is super futuristic and modern. It just has to be presented in a way that your business is professional and you are an expert in your craft – a brand that they can trust and be satisfied with.
Does your website traffic increase regularly?
Your goal is to get more and more people to visit your website daily. You can increase your online traffic by tapping social media marketing and other marketing tools.
Do you sell products on your website?
Aside from your physical store, you should be able to sell your products and services online. This will show your market that you are making it easy for them to patronize your brand.
Are you able to study your website’s performance?
You should be able to know important information regarding the traffic and customers your website gains. Like their location, the age bracket they belong in, the income bracket they belong in, etc. Armed with this information, you will be able to further enhance your website to broaden your market reach and improve your website’s functions and content.
Do you use social media and links on your website?
With the heavy usage of social media, you should be present on popular social media sites like Facebook and Twitter. You should be able to integrate your website and these social media accounts of yours.
Are you able to collect your site visitor’s names and email addresses?
Being able to gather your visitors’ information and email addresses is vital in expanding your customer base. You will be able to send them offers and other important information about your business in the future.
Do other websites have links to your website?
Having other sites have links to yours is called backlinking. This helps improve your ranking in searches. You will get more traffic if your website is more noticeable by Google.
How many of these important things did you answer no to? Don’t panic! We can easily turn your website into a well-oiled machine and be the perfect tool for your success. Let me help you do that today!