Have you ever created marketing personas for your business, or have you updated your existing personas? If the answer is…
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One of the biggest trends in the future of social media advertising will be the importance of mobile advertising. We know…
1. How should restaurant owners respond to online reviews that are both positive and negative? Restaurants must respond to any review…
Location-based marketing is more than just a ‘thing,’ it’s become an essential part of marketing, especially for small businesses that…
The most important thing you can do to avoid Chrome’s native ad blocker when it arrives is just to make…
If you have no virtually no budget, then I’m still a big believer in influencer marketing, but here’s the thing:…
As marketing tools expand so does the number of businesses using those tools, which means you’re embroiled in a dog-eat-dog…
There’s a few go-to tools that I love, starting with Google Analytics, which pretty much sets the standard for everything…
The biggest advice I have about online reviews is that businesses should acknowledge and respond to both negative and positive…
Every brand would kill for a viral video on social media. The free publicity not only engages prospects, but it…
Social media is the great equalizer for customers, because they can interact directly with businesses and express their wants and…
With the confetti still streaming down in Philadelphia from the Eagles exciting win over the New England Patriots in Super…
Your elevator pitch shouldn’t last more than 30 or 40 seconds, and it should include the name of your company,…
The most important thing to remember about any seasonal campaign is that you have to find a way to tie…
The most important thing you can do to avoid Chrome’s native ad blocker when it arrives is just to make…