According to the Small Business Administration, a business should spend about 7-8% of their gross revenue on marketing. Companies put a large focus here because marketing brings them customers and helps them meet their vision.
Working in the marketing department for any company means taking on an important role in their growth and future. This makes the position of marketing writer something of significance. Read on to learn the roles and responsibilities of this crucial type of writer.
Whether coming up with brochure ideas or blog posts as a digital marketing writer, your job is to find unique ways to catch the attention of your target market. You also need to understand how to balance creativity with straight forward information about the product or brand.
Research plays a big part in this job. Before you even choose a topic to write about, you need to research consumer interests and trends to make it relatable.
Then, you must research keywords for search engine optimization, which plays a big role in marketing as it helps makes your content visible to consumers. While writing, you need to make yourself knowledgeable on the topic and things that pertain to it, so that you offer your readers useful information.
Sounding Out the Brand Voice
At your desk as a marketing content writer, you will develop a brand voice. How do you write that?
As you produce web pages, social media posts, brochures, invitations, and other marketing content, the language will create a voice for the brand. The words you write should reflect the persona of this brand. Throughout every form of media, you need to keep that voice consistent.
Part of your job is to trigger emotions in potential consumers. People tend to remember things longer when they attach emotion to it.
So, when you write, you do more than inform consumers about the brand. You dig deeper into their psyche with a story, or tie that brand to them so that they feel something deeply.
Keeping Mission and Vision on Track
In this position, you need to familiarize yourself with the mission and vision statements put out by the company. The mission statement emphasizes the values and goals while the vision statement describes how this company impacts the community, industry, and/or globe.
Everything you write should move in sync with or towards the mission and vision of the business. You should never contradict these crucial identifications to follow a trend, or else you undermine the legitimacy of your entire company.
Hire an Experienced Marketing Writer
Do you need an experienced marketing writer? Or maybe the position interests you for your own career.
Either way, we can help your business or maybe help you get into the business. Our company grew from a one-woman operation into a skilled team of experts who do everything from market writing to graphic design.
Contact us to take control of your marketing or inquire if our team has any openings!