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The Most Important Ingredient in a Successful Branding Strategy

Successful Branding Strategy

Successful Branding StrategyI personally think that being consistent is the key ingredient to branding.

Too many companies want to be all things to all people, which is the exact opposite of targeting a specific audience. That’s why you have so many businesses rebrand, because they don’t know what they want to be, and they’re constantly trying to hit a moving target.

Consistency is all about creating content that speaks directly to the wants, needs and pain points of your audience. Successful brands provide one thing the audience craves: satisfying expectations.

For example, when you fly Spirit, you know exactly what you’re going to get: low fares and a mad scramble for seats. You don’t necessarily expect the most comfortable flight in terms of seat space, but you know you’ll get where you’re going for a lot less than flying American Airlines.

Why do you know this?

Because Sprit’s message to its audience is consistent: fly with us for cheap fares.

That’s it. Nothing more. Nothing less.

Spirit doesn’t deviate and try to woo its audience with the best in-flight entertainment or the best comfort experience.

So, stay consistent and deliver each time… and your brand will be the better for it.

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