The Most Important Ingredient in a Successful Branding Strategy

board-marketing-strategy-6229-250x167  I personally think that being consistent is the key ingredient to branding.

Too many companies want to be all things to all people, which is the exact opposite of targeting a specific audience. Thatโ€™s why you have so many businesses rebrand, because they donโ€™t know what they want to be, and theyโ€™re constantly trying to hit a moving target.

Consistency is all about creating content that speaks directly to the wants, needs and pain points of your audience. Successful brands provide one thing the audience craves: satisfying expectations.

For example, when you fly Spirit, you know exactly what youโ€™re going to get: low fares and a mad scramble for seats. You donโ€™t necessarily expect the most comfortable flight in terms of seat space, but you know youโ€™ll get where youโ€™re going for a lot less than flying American Airlines.

Why do you know this?

Because Spritโ€™s message to its audience is consistent: fly with us for cheap fares.

Thatโ€™s it. Nothing more. Nothing less.

Spirit doesnโ€™t deviate and try to woo its audience with the best in-flight entertainment or the best comfort experience.

So, stay consistent and deliver each timeโ€ฆ and your brand will be the better for it.

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