If you’re small business marketing to a target market local to you and you are using pay per click advertising, we have news for you: you are likely paying more for your advertising than you should be. To ensure maximum ROI, you need to make sure that every advertisement in your campaign focuses on local… Read More
Instant traffic when you want it… AdWords and Your Business Adwords or Pay-per-Click (PPC) advertising is, essentially, the 21st century equivalent of direct marketing, allowing advertisers to test ideas in hours rather than months; and it can be done very effectively for a few hundred dollars and certainly considerably less than thousands. The big advantage… Read More
