Is Content Still the King of Marketing? Yes!

Are you exploring new ways to market your company? It’s always a smart idea to think outside the box, but you also need to realize that some tried and true methods are still relevant. Many people are questioning whether content is still a heavy hit in terms of marketing and promotion. The answer is definitely yes, but you do need to adjust how you are using content marketing to ensure that you gain the greatest benefits from this type of solution. Here are the options that you need to keep in mind.

Answering Questions

It’s absolutely vital that content these days is now based around answering questions connected to a product or service. Why is this? Well, first, it’s important to be aware that the way people search online has changed rapidly. Today it’s far more common to use voice control to complete a search. This means that rather than typing in keywords, people are asking search engines direct questions. With the right piece of content, you can also be one of the promoted answers and this will earn you a lot of traffic. It’s definitely a new way to look at SEO and semantic keywords is another trend that needs to be on your mind.

Delivering Quality

When you are writing or creating content, you need to make sure that you are focusing on delivering high-quality content. This isn’t just about making sure that there aren’t spelling mistakes or that it’s easy to read. It’s about thinking about what users want, what they’re interested in, and what is going to help them to engage with your brand. Obviously, there are a lot of goals here and you don’t have to hit all the boxes. However, you should make sure that your content is targeted to a specific audience.

This is vital on social media too. You do need to make sure that you are creating content that can be shared on social media and that users want to share. A content marketing tool will make it far easier to deliver content that has the best chance of going viral. However, you should follow the 80:20 rule. Simply put this means that only 20% of the content that you post through social media should be direct promotion. The rest should be all about delivering value to your target audience.

Like Clockwork

Finally, you do need to make sure that you are regularly releasing content. One of the easiest ways to do this is to set up a schedule for when content should be published. By doing this, you can guarantee that you will be able to make sure that there is never a time when your audience is starved for fresh information.

We hope this helps you understand why content is still king and how to use it effectively to gain the biggest and best results. In doing so, you should be able to make sure that you do gain the big results you need and positive effects such as a reduced bounce rate for your website.

    Want to know if your marketing efforts are actually working? If so, download our FREE Marketing Audit!
    Just enter your name and email address below.