Regular internet users will see thousands of adverts every week. How many of them will actually be remembered? This is the battle that marketers are fighting.
With these hacks, you can increase the number of leads coming in, leaving you to concentrate on the conversions.
Use Pop-Ups Intelligently
A well-placed pop-up, shown at the right time will give website visitors the ideal place to give you their information, which is the Holy Grail for digital advertising and marketers.
Use pop-ups carefully, too soon and you risk annoying people, too late and they may not see a reason to complete their data.
Test your plugin thoroughly to ensure that it’s optimized for mobile. There’s nothing more annoying when you’re viewing a site on mobile than a huge pop-up popping up on the screen, forcing you to try and scroll to find the close button. Most people will just navigate away from the site.
Offer Good Content for Free – But Gate Your Best Content
People now expect to find information on the internet for free, but your best content should be behind a data collection form. This can be a worksheet, whitepaper or infographic.
Add Value with a Giveaway
People love a giveaway. There are areas of the internet devoted to the promotion of giveaways and competition.
Using a platform like Gleam or KingSumo can encourage your audience to interact with your social media channels and website in order to enter the competition.
You then have people’s details to market to them at a later date.
Invest in Video
Video is huge, over 75 million people in the US watch at least one video each day. Research by Smart Insights shows that by the end of 2021, the average person will watch 100 minutes of video per day.
People love to watch and share videos from social media and email. Video isn’t just a B2C channel, other professionals are looking at case studies and product explainers too.
Reach Out to Influencers
Influencers aren’t just for lifestyle products and Instagram posts. Many people trust the recommendations of thought leaders in their industry. Working with influencers is a great way to piggyback on their popularity.
If you’re not sure about what influencers are relevant to your industry by joining forums, Facebook and LinkedIn groups and see what people are talking about and sharing. Once you know who you are targeting, you can begin to build credibility with them before approaching them to work with you on a campaign.
Go Where the Data Takes You
The core of digital marketing is the ability to track it in minute detail. It allows you to precisely record ROI and refines campaigns on the fly.
Ensure that you are tracking all aspects of your digital marketing campaigns form Google Analytics to social media and video marketing statistics. Don’t be afraid to pivot if the data is telling you something isn’t working.
If you’re not tracking data, you need to start doing so immediately to get the very best results and return for your money.
