When most people think of marketing and branding, they’ll focus on bringing in new customers. While that’s natural, it isn’t…
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Meta Description – Learn color preferences across the different generations and how to use them to better connect with your…
Marketing for non-profit organizations has evolved significantly over the years. Gone are the days when non-profits relied solely on traditional…
What does digital marketing during inflation have in common with a triathlon? In both, you’re playing to your strengths, mitigating…
Social media is both a science and an art. The art is the ethos and spirit of your brand. It’s…
The Great Toilet Paper Panic of 2020 demonstrated how fragile our supply chains are and how vulnerable we are to…
When you mention chatbots, the first thing that springs to mind is effective customer service. Waiting to get service has…
As a small business owner, you tend to wear a lot of hats throughout the day, but one of the…
Have you ever found yourself scratching your head, wondering about the difference between marketing and advertising? If that’s the case,…
There is nothing easy about running your electrical business on your own. Not only are you in competition with the…
If you’re like most small businesses, you’re always looking for new ways to reach your target audience and promote your…
Influencer marketing is a 6.5-billion-dollar industry and the best marketing tool for businesses today. As this online marketing strategy evolves,…
Sometimes, local businesses need to think out of the proverbial box when it comes to marketing strategies to drive sales…
Social media can sometimes feel like a shot in the dark for local business owners – believe us, we know….
Word of mouth, networking, and similar marketing efforts can bring in a lot of revenue. But they are also unreliable…