It wasn’t that long ago that the idea of a chatbot would have seemed like the stuff of science fiction, right up there with Daleks or droids. Not anymore. In fact, chatbots are everywhere these days. They’re readily available, highly effective and – believe it or not – not that expensive to create. That said,… Read More

Business technology is moving at a very rapid rate. One of the blessings of this tech is eCommerce. However, several businesses are adopting the eCommerce business model, thereby creating the need for marketing strategies that will make you stand out. When referring to eCommerce strategies, this goes beyond owning a website or running a social… Read More

Improving your website’s traffic is something that, as a business, is an essential thing to work on all the time. The more you can build up your traffic, the more opportunities you have of turning in those potential leads to sales. Whether you’re selling a service or product, every effort you can make to help… Read More

Regular internet users will see thousands of adverts every week.  How many of them will actually be remembered? This is the battle that marketers are fighting. With these hacks, you can increase the number of leads coming in, leaving you to concentrate on the conversions. Use Pop-Ups Intelligently A well-placed pop-up, shown at the right… Read More

When it comes to getting your brand out there, growing your visibility, and establishing a reputation within your industry, then press releases can be a vital part of your marketing strategy. Aside from having newsworthy events to write about, presenting them as well as possible can make a big impact on your chances of getting… Read More

Marketing can feel a lot like giving a pitch to clients and customers alike. We must tell our potential audience just how worthwhile our services are to use, how reliable our products and services are, or how competitive our prices may be. All of this can seem like an array of promises that consumers are… Read More