Lifetime Value of a Customer

Amount of Average Sale


No. of Sales per year

No. of Years a Customer

Additional Customers Referrals/Year

% of referrals who become customers


Gross Sales per Year (A x B)


Gross Sales over lifetime (F x C)


New Customers Annually from Referrals

Lifetime Sales from Referrals (H x C x G)


Total Value of a Loyal Customer (I +G)