I think the biggest advice I could give for SBs marketing on Facebook with limited resources is to forget the sale and remember the person. Hunh? What I mean is that you can’t hard sell on social media, users are way too savvy for a sales play that is naked and greedy. So what do you do? Implement a human-centric approach to your Facebook marketing. First, make sure that your blog posts provide real value and answer this fundamental consumer question: What’s in it for me? Use that as a baseline for every single piece of content you post on Facebook, because you can’t forget that it is primarily a social platform, which means that you have to slip in the sale AFTER you’ve made real personal connections between your brand and the user.

Second, give Facebook users a peek into your company culture. This could take the form of videos of your team at work, photos of your team on a typical workday, interviews and live stream Q&As that give users the chance to get to know you and your team on a personal level. Because if you remember that business relationships follow human relationships, then you’ll understand that letting users know your brand in a personal way is the most effective way to “warm them” toward your products and services. And when you win them through the natural process of “getting to know you,” “liking you” then “marrying you,” you can maximize your lifetime customer value with consumers who come back to buy your products and services over and over.