SEO Link Building Techniques That Work in 2022

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How does Google decide how to rank your website? When people put keywords in a search box, such as “dog grooming in Los Angeles,” which dog grooming services will be on the first or second page? This is what SEO, or search engine optimization, is all about. One of the main things Google will look at when evaluating the credibility of your site and therefore, its ranking, is the number and quality of your backlinks, also called hyperlinks.

A backlink is simply a link coming from another highly credible site to your own.  So, one of the main things you want to strive for is to make sure you’re cultivating backlinks from other credible sites to your own. Using the “dog grooming in Los Angeles” example, a dog grooming business with many backlinks from well-known authoritative businesses, such as Dog World magazine or dog trainer Cesar Millan, will have more credibility with Google and will rank higher.

How to Drive Quality Backlinks to Your Site

There are a number of ways to do this in 2022:

  1. Contact businesses in your niche that already rank high in Google and offer them valuable content. This could be some type of infographic or listicle article that would be valuable to their readers.
  2. Offer to guest post on high-authority sites with a high DA or domain authority. However, you must make sure that your content isn’t repetitive and offers unique value to readers of that site. The idea to provide value to the site’s readers. You do this by giving them information they can use to do something or understand something better.
  3. Leave comments on relevant high-authority sites. You need to be careful here. Because you will be including a link to your site, you need to be sure that your comment is thoughtful and adds value for other visitors.
  4. Q&A platforms like Quora and Reddit can help you diversify your link profile. Engage with community members there to provide thoughtful and valuable answers to the discussion topics. Include a relevant resource link back to your site.

There are many other ways to use SEO to improve your site rankings, but one you should always do is to be active on social media. It’s the ideal and almost effortless way to get your content, and therefore your website, shared among large numbers of people. Posting frequently on Facebook, Instagram, LinkedIn and Twitter will boost your brand visibility.

About the Author

Screen_Shot_2020-09-09_at_11.14.21_AM-1  Brandon Leibowitz is the founder of SEO Optimizers, a digital marketing agency in Los Angeles, California. He is also the founder of Bosmol.com, a social media news log. He has been involved with search engine optimization and internet marketing since 2007







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