Search engine optimization is no doubt one of the most important elements of a successful website. However, when it comes to the various different SEO strategies, you may have noticed that things can change depending on the size of your business and your budget. When you have a larger budget, you have more options that can improve your SEO so you can rank a lot higher. Of course, this doesn’t mean that more money means a higher search ranking, but it certainly does help when you want to push for that coveted top spot on a Google search.
So instead of an SEO article for small businesses and startups, we’ll be taking a look at some of the more expensive and time-consuming strategies that will help you rank higher on search engines.
Optimizing for Different Languages
It can be expensive and time-consuming to offer your website content in a number of different languages. However, multilingual website SEO can be extremely effective when used correctly. If you know that you’re appealing to multiple different countries or audiences that speak different languages, then it can help a lot to optimize your website for different languages. The cheapest way to do this would be to use an automatic translation feature, but these are inaccurate since they rely on machine translation.
However, having invested in niche or targeted SEO Copywriting to create effective content for your website, using automatic translations will only be detrimental in the long run and alienate people who do not speak your native language.
So if you want to reach a much wider audience or want to commit to being a truly international business, then you’ll want to look at optimizing your website for multiple languages. It’s time-consuming and requires the help of translators every time you update your website, but it’s worth the extra traffic from different audiences.
Using Entirely New and Original Images
When it comes to attaching images and photographs to your blog posts and product pages, it’s really common for people to use things that are already available. For example, you might use a free stock image website or you might look for royalty-free images on Google. However, if you really want to stand out and add unique content to the internet, then you should be looking to hire someone to take original photographs or create unique images for you.
For instance, if you’re selling a product then you’ll want to use original images that you’ve taken yourself. It takes time to set up a little photo area and you might need a good camera to take high-quality pictures, but you’ll set yourself apart from the competition with completely original images of different products. If you’re dropshipping or selling things that your competitors also offer, then this can definitely help you gain the upper hand.
Search engine optimization can be as cheap or as expensive as you want. But if you want to really stand out and make sure that you’re firmly in the top three of a Google search result, then you’ll have to put in the work and money to utilize many different strategies. If not, then you’ll quickly fall behind competitors that are offering more unique content and securing more page views.