Q&A: How to Manage Your Personal Brand Online

personal-brand-300x200  The Internet has made it easier than ever to connect with people from every corner of the world. Β Unfortunately, this has also opened up Pandora’s Box in terms of what people say about others online. Β This is compounded by the fact that a disgruntled employee or ex can literally drag someone’s name through the mud… just out of spite.

Regardless of whether you’re an individual or a business, keeping tabs on who is saying what – and when – is important, particularly if you care about keeping a positive reputation in tact.

Here are a few quick and easy ways you can accomplish this task, without investing hour after painstaking hour on a weekly basis.

1. How do you ensure your personal brand is in good shape online. Does staying active on social media help?

I think it’s vital that you are active on social media platforms to post content, and to interact with people who want to engage with you. The key is to make sure that you are on the right social media platform, because they aren’t all built the same, and one size does not fit all. You want to make sure that you’re active several times a week putting out content that users associate with your brand. So if you’re a digital marketer, you want to post blog pieces, videos and other content that will engage and interest your target audience.

2. Is video content useful for portraying yourself in a particular way?

Video is a powerful resource, but it depends on how you use it as it pertains to your business. If you’re an e-commerce business, you can use video to give your audience a 360-view of your products so that people feel comfortable making a selection. If you’re a legal firm, video can be a great way to communicate legal concepts in a clear, simple way. If you’re a digital marketing firm, you can use video for webinars that can strengthen your credibility.

3. How important is it to keep a clean public profile across Facebook, Twitter, etc? Tell us your strategies for upholding your reputation online.

Social media has changed how quickly businesses can gain or lose credibility, and that means that you have to constantly maintain your reputation. What does that mean in practical terms? It means that you have to respond to social media posts that are negative as quickly as possible, and do whatever you can to resolve whatever problem the poster may have. You should also encourage users to post possible improvements or ideas for products or services that they would want you to offer. By giving followers a forum that makes them feel valued, you can boost your reputation with your target audience.

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