Let’s face it: plumbing isn’t the most glamorous thing to talk about.  Yet, at the end of the day, pretty much anyone who is reading this article right now has needed a plumber at some point or another.

If you’re a plumber and struggling to get your business in front of your target audience, here are 2 strategies you cannot afford to overlook…

1.  Make sure you’re listed in local directories. Plumbing is a local, word-of-mouth business that relies on building a solid reputation, and building a solid presence on local search results. The days of customers looking through bulky yellow pages are long over. Everyone who wants a local service goes online, so getting listed on business directories like Angie’s List, Facebook, Bing, Yahoo, Yelp and Google is essential.

2.  Get visual.  Video marketing has become one of the most powerful and cost-effective ways for small businesses to attract prospects. As a plumber, you can post instructional videos,videos that help viewers perform small jobs at home, and offer special discounts. Plumbing is one of those professions that everyone needs at one point or another, and taking advantage of the visual opportunities to instruct, teach, and make offers can help drive traffic to a plumbing company’s website.