Marketing Q&A: Mastering the Art of the Elevator Pitch

new-york-city-4039275_1920-250x167  Having a great elevator pitch in your arsenal is a must. Your audience has a short attention span, so if you want them to buy what you’re selling, you need to be able to present your idea quickly and persuasively. It’s your chance to make a great first impression that generates interest around your idea and captivates attention.

To create a successful elevator pitch, follow the GOCO (Goal, Opener, Connection, Outcome) method. Remember that the goal is to open up a conversation about your idea. There’s no need to get into the nitty-gritty details – those can be discussed after you’ve generated interest among your audience. Get creative with your opener and present your company in a way that illustrates your unique qualities that set you apart from everyone else in the industry. Then, build a connection with your audience by showing them that you understand their needs and desires. Finally, present your outcome by illustrating how your company provides the solution they need and showing them how their lives will benefit from it.

A good elevator pitch should clock in at around 30 seconds. Remember not to use fancy industry jargon or complex ideas. You’re aiming for a few sentences that showcase the value your brand brings to the table.

When executed right, a strong elevator pitch will help you generate long-term success, so take the time to create yours now!

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