Social media has become an essential marketing tool for small businesses of all kinds. It’s affordable, easily accessible, and allows you to build a loyal customer base without the costs of traditional advertising. With so many platforms to choose from, many small business owners are unsure where to start. Luckily, there are many tips to make advertising and growing your small business on social media easy!
Design a Blog
As your online presence grows, you will want to organize and centralize your content. This is when you want to set up a blog. A blog is a type of online publication where you can publish content such as guides, how-to’s, product reviews, and announcements. You can also use your blog as an online marketing and advertising tool. If you’re not sure how to design a blog, consider hiring a website designer to make the process simple!
Image by Marvin Meyer via Unsplash
Be Active and Engaging
When you first join a social media platform, you have to actively engage with the community. You don’t want to just post and leave the platform sitting idle. You want to make your posts engaging with images, short videos, and captivating descriptions that keep your audience coming back. As you engage with others, the algorithms of social media platforms will begin to show your content to more people, which will help advertise and grow your business. Also, make sure you are active on multiple platforms. This will increase your chance of reaching more people.
Create a Schedule
Many social media platforms have an algorithm that ranks posts in users’ feeds. In order to maximize the amount of likes, comments, and followers you gain per post, you have to appeal to the platform’s algorithm. A way to do this is to create a schedule. Consider posting when your followers are most active to reach the most people.
Ask for Reviews
Social media is all about relationships. The more connections you build, the easier it will be to engage with and retain your existing audience. The best way to build those connections is by asking for reviews. Make it easy for your current and potential customers to leave you feedback. You can do this in a couple of different ways. First, you can add a question-and-answer format to your review page. Another great way to ask for reviews is to add a “review our service” button to your online presence. You can add this to your website, email signature, and social media posts.
Use Paid Advertising
Paid advertising is a great way to get your name out there. It is when you invest money directly into a platform such as Facebook Ads, Google Ads, or Twitter Ads to promote your brand and attract new customers. This will make your content more likely to be seen.
Using social media to grow your business can seem daunting, but with these tips, it becomes much easier! The effort it takes to get your business seen on social media will be worth it once you are engaging with your audience and growing your business faster than you ever thought possible.