Marketing is a necessary element of running a business. Without it, you will not be able to spread the word, generate interest, and draw customers to your business. Digital marketing has made it easier than ever for businesses great and small to reach potential customers, but like anything worth doing, it comes with a cost.

Even marketing that appears free on the surface, like promotion via your social media page, will cost money, especially if you want to do it right. Hiring professional graphic designers, copywriters, and marking the ad as Promoted will all cost your business money. You accept it, of course, but wouldn’t it be fantastic if you could reduce the costs and even maximize your return?

Some businesses pay far too much for marketing and advertising but this isn’t because they don’t care, they just don’t know better. It is easier to do something simple rather than take the time to learn the secrets of pinching the pennies, reducing the cost per click, and enjoying more funds in your advertising budget to take your business to the next level.

By reducing the cost, you can focus on other parts of your business that demand attention. You’re able to make your marketing more sophisticated or improve the quality of your products, and these are just two examples. The real possibilities are endless.

Experts like Claire Jarrett have been there and done that, and her advice can help your business maximize your marketing cost return by reducing the amount you pay each week, each month, or each year. Claire has been kind enough to collate all her knowledge into an informative infographic which you can check out below.

Infographic design by Claire Jarrett