Don’t Get Cluttered! How to Organize Organic Content and Other Marketing Materials

rsz_1content  Did you know that the average salary for a social media marketer is over $50,000 a year? If you’re good with social media and have excellent organizational skills, being a social media marketer could be the perfect job for you.

With that being said, it’s not as simple as it may sound on paper, as posting original, organic content each day can be quite challenging. The good news? We can help you out!

In this article, we’ll give you some useful tips and tricks that you can use to better organize your social media content. We’ll tell you how to store files likes pictures and videos, as well as what common mistakes you need to be aware of so you can avoid them completely.

Save Everything in a Specific Location

One common mistake that an inexperienced content organizer may make has to do with selecting a storage location. More specifically, it’s not saving everything in one specific location so all files are easy to find.

Having files and folders scattered about on your hard drive isn’t a good idea. It will lead to you relying too much on your computer’s search feature, which is a sign of a bad content organization system.

So, if you haven’t already, move everything to one area of your computer so you can locate whatever you need that much faster. Make sure to save new files to that same location, too, so you don’t lose anything important.

Use Both Folders and Subfolders


Not having everything stored in one location on your computer isn’t the only content organization mistake you need to avoid. You also need to use both folders and subfolders to better organize your content so you can find whatever it is you’re looking for with ease.

For example, if you’re trying to better organize your social media content, you can start by creating a folder titled “Social Media Content.” Within that folder, you can then create other folders to house various items such as graphics, pictures, and videos.

This setup will allow you to house everything in one area of your computer neatly. That’ll make it easy for you, or anyone on your team, to find something when the idea for a social media post pops into your head.

Title Files and Folders Properly

Having a solid folder system on your computer is an absolute must for any social media marketer. However, if you don’t have those folders named well, it can make finding whatever it is that you’re looking for a chore, which isn’t what you want.

Having a simple naming system that you use for all files and folders will help make navigating your content storage system easier. Don’t forget to apply your naming system rules to your individual files too, as they need to be organized as well.

Invest in Cloud Storage


If you’re creating a content storage system from scratch, odds are you haven’t thought about using the cloud yet. This is especially true if you’re the only person who will be using this system, and thus, sharing it with other users isn’t a problem you need to worry about.

With that in mind, regardless of how many people will need to access your files, investing in the cloud is more than a good idea. Doing so will keep your files safe and secure and allow you to access them from any location, which is a huge bonus should something happen to your computer.

So, how does iCloud work? Well, iCloud is a memory on a server that you can access on any device using an internet connection. It’s fast and affordable, so even the smallest business can fit the cloud into their budget.

Back Up Your Database Daily

If you decide to go with the cloud, you won’t have to worry about backing up your file system manually, as the cloud will handle that job for you. But if you stick with a local-only system, you’re going to need to back up your files yourself, and often, onto an external hard drive.

The best way to do this? Create a reminder on your computer to back up your files each day. If daily backups aren’t necessary, back up your files each time you add something new to your database.

Forgetting to do this could lead to you losing items for good if something happens to your computer. So, keep those reminders going and don’t skip out on backing your filing system up if it’s been a while since you’ve last done so.

Ask Employees for New Ideas

Not too many people are going to know your filing system better than you. But if you have employees, and they use your system often as well, odds are they have some ideas on how to improve it.

Because of this, we recommend that you poll your employees for new ideas often. Someone may have a tip or a trick that you can use to simplify things, making it easier and more enjoyable to use your filing system.

Need More Tips for Storing Organic Content?

As you can see, creating a content management system for your organic content isn’t too difficult, especially if you keep these ideas in mind. Focus on organization and usability, and you’ll have a system that everyone on your team understands and likes.

Remember, naming files and folders properly, and creating a strong folder system, is the key to being organized. Also, don’t be afraid to ask employees for ideas, as odds are they have one or two things you can do to improve your system.

Looking for more ways you can better organize your filing systems?  Keep checking back with our blog for more useful advice!

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