The way in which you market your brand influences the level of success you achieve. After all, a strong marketing…
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Opening your own store is an exciting journey. It’s going to have its ups and downs, but as long as…
When you’re thinking about launching your own marketing agency, it’s important for you to approach things in the right way….
Choosing the right ad network can make or break your digital advertising success. But with so many options, how do…
No one can predict how AI development will continue in the next ten years. Odds are, you’re already equal parts…
extremely powerful marketing tool as they provide you with an opportunity to showcase your services and products to potential customers….
In a world driven by innovation and constant evolution, businesses need to rethink how they approach marketing. Gone are the…
It should come as no surprise that the world of digital marketing is always in flux. Things that worked a…
When planning an epic event, you want everyone to know about it to ensure an excellent turnout. Aside from getting…
Let’s face it: the Internet has drastically changed the way that we shop for everything from sneakers to carry out….
Over the years, influencer collaborations have become a game-changer for both large and small brands… and the numbers certainly don’t…
Let’s talk about a secret that your favorite creators and brands swear by – content repurposing. You see, creating fresh…
Are you keeping up with the latest buzz around artificial intelligence (AI)? It’s literally everywhere you turn, from news headlines…
Unless you were living under a rock mid-to-late summer of this year, you probably know that Meta unveiled Threads to…
As a business owner, the easiest path to success is to know who your ideal target audience is. Unfortunately, however,…
When most people think of marketing and branding, they’ll focus on bringing in new customers. While that’s natural, it isn’t…
Meta Description – Learn color preferences across the different generations and how to use them to better connect with your…
Marketing for non-profit organizations has evolved significantly over the years. Gone are the days when non-profits relied solely on traditional…
What does digital marketing during inflation have in common with a triathlon? In both, you’re playing to your strengths, mitigating…
Social media is both a science and an art. The art is the ethos and spirit of your brand. It’s…
The Great Toilet Paper Panic of 2020 demonstrated how fragile our supply chains are and how vulnerable we are to…
When you mention chatbots, the first thing that springs to mind is effective customer service. Waiting to get service has…
As a small business owner, you tend to wear a lot of hats throughout the day, but one of the…
Have you ever found yourself scratching your head, wondering about the difference between marketing and advertising? If that’s the case,…
There is nothing easy about running your electrical business on your own. Not only are you in competition with the…
If you’re like most small businesses, you’re always looking for new ways to reach your target audience and promote your…
Influencer marketing is a 6.5-billion-dollar industry and the best marketing tool for businesses today. As this online marketing strategy evolves,…
Sometimes, local businesses need to think out of the proverbial box when it comes to marketing strategies to drive sales…
Social media can sometimes feel like a shot in the dark for local business owners – believe us, we know….
Word of mouth, networking, and similar marketing efforts can bring in a lot of revenue. But they are also unreliable…
Whether you like it or not, online reviews have become an indispensable part of the decision-making process for potential patients. …
The stats for YouTube speak for themselves: World’s second-most visited website with over 14 billion monthly visits (Hootsuite) More than…
Hey there, edu-preneurs! Have you ever wondered why some educational businesses are the talk of the town, while others play…
When a customer is dealing with an emergency, it’s unlikely they wish to read your most beautiful and intelligent marketing…
With the Gasparilla Pirate festival coming this weekend to pillage the city of Tampa, it’s only fitting to talk about…
The toughest thing about marketing your business is finding the right options for you. With social media and all of…
Have you recently launched a small business selling pet products? The pet industry is big news in the United States….
The average patient faces innumerable obstacles and countless decisions to make. These include scheduling appointments or finding the right specialists….
Having a successful digital marketing strategy is essential for any small business, whether you’re just starting or have been in…
In the US, over 4.4 million new businesses are started each year; of those, 20% fail in their first year….
In today’s digital age, there are endless opportunities for businesses to market themselves online. From social media to email marketing…
It’s no secret that content is king when it comes to online marketing. However, many business owners are still unsure…
Marketing success depends on reaching the right audiences. If you’re looking to promote and sell products and services or raise…
When it comes to marketing, you need to have a good awareness of what works and what doesn’t. And as…
4 Most Sought-After Digital Transformation Services According to IT Service Providers (DesignRush QuickSights, via Benzinga)
3 Ways To Grow Your Brand On TikTok, According To Video Production & Marketing Agencies (DesignRush QuickSights, via Yahoo!)
As a business owner, you want to do everything in your power to increase your conversion rates. After all, more…
There are numerous ways to promote your business online, and video marketing is one of the most well-known methods. Video…
Whether you’re a Star Wars fan or not, you’ve probably heard the term Jedi Mind Trick. Maybe you’ve wished it…
TikTok, the latest social media craze, is a phone app that lets users record and share short videos. It’s been…
Instagram is an excellent way to deliver a message, whether it’s as a business or personal brand. The key to…
There’s a quiet and overlooked little square out there in the world, waiting for businesses to take advantage of it….
Tabitha Jean Naylor Honored as Westchase Florida’s 2022 Local Business Person of the Year
Running a business is no small feat. Sure, there are a lot of perks – and it’s completely understandable why…
It’s no secret that the internet is a vast and ever-changing landscape. What was once true one day may be…
Before the Covid-19 pandemic, the tale of social media has been one of decline. We were spending less time on…
Nowadays, people always have their phone with them. If it’s not in their hand at this moment, it’s likely within…
As a business living in 2022, you probably have a nice website and at least one profile on a social…
Creating and maintaining a marketing checklist is one of the most important things you can do as a business owner….
Whether you run a seasonal lobster shack off the coast of Maine or a year-round surf & turf restaurant in…
Many business owners are so focused on cutting costs that they lose sight of what it will mean for their…
The greatest superpower that small business owners have is great service. With incredible service comes repeat customers and referred customers who also…
As we close out 2021 and look ahead to the new year one thing that has become blatantly obvious is…
You know that your business has so much to offer. Your products & services are top tier. Your customers love…
Growing your small business’ social media presence is crucial to your success, especially in today’s digital age. While you may…
The greatest thing about the content that businesses create is that it can be consumed in so many ways. The…
Artificial intelligence has come leaps and bounds from a far-away pipe dream to a staple in millions of small-to-medium businesses…
You’ve heard the old adage… You have 6 seconds to convince a website visitor that your website is the website…
Customer testimonials, reviews, and recommendations can all have an impact on your business, either positively or negatively. When brands and…
Tik Tok has become one of the leading social media platforms in recent years. Like all social networks, it started…
There’s no denying that email marketing is effective, but it only works if you have a list of qualified and…
The Year’s Most Popular Articles from Thinkers360 Thought Leaders
We’ve all had the experience of looking for something and not being able to find it. It’s frustrating and time…
Even if you’ve never used one in your marketing before, you’ve seen hashtags on social media. They’re the words after…
Want to bolster your lead generation efforts? Creating an in-depth report is a great way to determine how well your…
Is your email open rate low? If the answer’s yes, then it may be because your bulk emails are being…
Digital marketing isn’t optional. The fact remains, though, that only 84% of businesses have a content marketing strategy as of…
To be successful in content marketing, you need to produce engaging content that will capture your audience’s attention. Once you…
In order any business to thrive, you need customers. But customers don’t magically flock to your business just because your…
Social media is one of the most complex platforms today. With so many users and options, it can be difficult…
If you’ve followed our website for a while, you have been provided with thousands of marketing insights of worth. Yet…
It’s no secret that every business needs customers to generate revenue and profits. And in order to survive in this…
Behind every successful business is a good marketing strategy. But sometimes your budget is tight and you can’t afford to…
Now more than ever, people spend hours scrolling through dozens or even hundreds of images each day. The internet has…
Struggling to get results from your email marketing? While your email list is typically made up of people who are…
Every day, artificial intelligence gets smarter and easier to work with. And it’s no longer just for the large businesses…
You want to connect with local customers who are in the market for the services you provide. You’ve probably spent…
If content is king, then video content is the reigning emperor. By 2022, online videos will make up more than 82%…
There is no one way to market a business. In order to be successful, you need to think outside the…
The online world is full of competition that can drown out your marketing campaigns with nothing more than a strategically…
It is often said that content is king in the business world. Helping to drive traffic to your website, keep…
According to research, 53% of the total traffic on your website can come from organic searches. However, since the algorithm…
There’s no denying that direct response marketing – when done right – is hugely effective. The problem is that It…
Did you know that the average Facebook user clicks on 12 ads per month? It’s true – and it illustrates…
How does Google decide how to rank your website? When people put keywords in a search box, such as “dog…
You may have an innovative website, which is impressive on the eye and easy to navigate. However, if you fail…
Do you feel as though your company isn’t as profitable as it could be? Maybe you just want to make…
Making sure you are marketing your business to the right audience is critical for its success. But, first, you need…
Content sharing on social media is vital for audience interaction and significant breakthroughs. Read our ten reasons to use video…
In this digital age, getting access to the best online marketing tools has never been easier. With just a credit…
Instagram is a popular platform for all kinds of businesses, and you’ve probably come across dozens of articles about how…
Marketing a business as quickly and effectively as possible is so important, and you need to make sure you come…
Small businesses don’t rely on word-of-mouth anymore. Not like they used to – in the traditional sense anyway. Whether you…
A study from Google known as “Zero Moment of Truth” (ZMOT) emphasized how critical it is to have many contact…
AI is no longer relegated to science fiction section. Businesses worldwide are discovering new ways to use AI to increase…
Content marketing is one of the best ways to attract potential customers or clients. It gives your brand the opportunity…
Social media has become an essential marketing tool for small businesses of all kinds. It’s affordable, easily accessible, and allows…
Every website wants some love from Google. A high rank on Google’s SERP can mean the difference between getting organic…
If you’re looking to create content that converts, you’ve come to the right place. This blog post will discuss four…
Have you been sleeping on YouTube marketing? If the answer is yes, you’re not alone. It’s easy to dismiss YouTube…
When a business is pinching pennies, the marketing budget is often the first thing to go. For many business owners,…
Finding the best tools for content marketing can be a challenge. So, why not create a goal-centric approach? Content is…
Wouldn’t it be great if nobody ever unsubscribed from your list? It’s easy to fantasize about a world where every…
By now, I think it’s safe to say that we’re all sick of talking about the pandemic. Most of us…
If you want to make the most out of your SEO marketing strategy then you need to make sure that…
Serving your customers virtually, in a post-COVID world – has never been more imperative to the survival of small businesses….
I want to let you in on a little secret. Are you ready? Okay, here it is: All customers aren’t…
Marketing strategies have evolved significantly since the field’s inception in the early 1900s. The main purpose, however, has been to…
Marketing is a necessary element of running a business. Without it, you will not be able to spread the word,…
Digital marketing is an umbrella term for all of your online marketing efforts. It includes everything from search engine optimization…
As we move further into the year, businesses need to evaluate their marketing strategies and determine what worked and what…
Some of the very best marketing strategies that are ever used are the ones that reach out to people as…
You know that having a good business reputation is vital if you want to grow your business. If people have…
Marketing a service-based firm differs from marketing a product-based business in several important ways. The most significant distinction between marketing…
Have you been spending lots of time and money marketing your business but have not seen the results from your…
Marketing continues to play a crucial role in the modern world of business. Without advertising agencies such as yours to…
Many people are looking for a qualified plumber, but not everyone knows how to find one. The best way is…
A marketing plan can be a precious tool for any business. Marketing plans help you to set goals and increase…
150 Women B2B Thought Leaders You Should Follow in 2022
Hiring the ideal employee can help you take your business further. Be clear on what you need in and out…
Becoming a global brand is the dream of every entrepreneur; however, most businesses are still local. This leaves many entrepreneurs…
It is necessary for you to try to increase profits and reduce costs as a business owner. Profits help your…
As a small business owner, you don’t have a lot of spare time on your hands. Every waking minute of…
You know that marketing is important for the success of your business. Traditional marketing isn’t necessarily dead, but people are…
Creating and implementing a search engine optimization (SEO) strategy is vital to improving your online presence. However, there are a…
Connection is important in the business world, and many of us need to make more of an effort in order…
Whether you’re a real estate agent, a local restaurant or a contractor, if your business serves a specific locale, marketing…
An effective business marketing strategy helps to create more leads, grow your brand’s customer base, and generate more sales. These…
Because of the nature of business, it is common for companies to experience various problems. The risk might be exciting…
Technology is a tool that can be used to make your small business more productive. But you need to know…
Colors are a powerful tool for marketers. They can evoke certain emotions, attract attention, and influence buying decisions. One of…
Marketing, like everything else in the business world, is going digital. For some, this heralds a period of adjustment. Customers…
Let’s face it: there’s no exact science to marketing. If there was, marketers would see impressive ROI with every campaign…
Everybody wants to see their page hit the number one spot for their target keywords. In reality, even the best…
How To Boost Your B2B Sales Like A Bull? – Backed By Industry Experts
What’s the best way to expand your business successfully? Your business has settled, you started with online reputation management services….
Adults across the United States own cell phones and have access to applications that help them get through their days….
Marketing is essential to getting your business out there and in front of consumers. However, it’s not as easy as…
In three little words, Nike was able to build a seemingly omnipresent marketing campaign. ‘Just do it,’ has become its…
Want to beat your competitors and drive sales? Then you’ve got to up your marketing game. To help you turn…
Search engine optimization is no doubt one of the most important elements of a successful website. However, when it comes…
Many people use blogging as a way of voicing their own experiences, some use it as a teaching platform and…
The CBD market is growing quickly, and there are numerous small businesses that have popped up to take advantage of…
Search engine optimization (SEO) is a marketing term that’s thrown around quite often. That’s because of how essential it can…
If you want your business to thrive and grow, you need to work on your marketing strategy. It does not…
You’re running marketing campaigns, yet nobody seems to notice your business. It’s almost like you’re in a movie, and you…
If the pandemic has taught businesses anything after the pandemic, it’s that the online world is where it’s all happening….
Since their launch in August 2016, the interactive, real-time nature of video, image, and music-based Instagram stories has become a…
Blogging can be a lot of fun as a personal hobby, but it can also expand into a well-paying job…
The digital landscape is constantly evolving,and audio content is growing in popularity at a staggering rate.In fact, according to recent…
Digital marketing is about helping businesses connect with new customers and retaining existing ones, it doesn’t by utilizing the latest…
If your business’ website doesn’t show up on the first page of Google, Yahoo, or Bing search results, your potential…
If you are new to marketing, you might be finding it difficult to digest all there is to know about…
People purchasing from other people. Face to face marketing has been put on hold for some time, but as the…
Search engine optimization, or the art of making sure your website will rank high in search engine results, is a…
Are you thinking about using social media as a key part of your marketing campaign? You should be because most…
Following the devastating effects of the novel coronavirus pandemic, many industries were left with no alternative than to start marketing…
SEO is a vital practice that companies must adhere to if they hope to be reached in an organic fashion…
When did you last read through reams of text when browsing a website? When did you last read from cover…
Success is for most businesses the ultimate goal. However, how you get there will look different for every organization. Unfortunately,…
Whether you’re a business owner looking to market your products online or an individual looking to build up a following,…
When choosing a marketing strategy today, there is a lot that businesses need to consider. We tend to focus on…
A lot of businesses are investing a substantial amount of money and time into the ecommerce side of their company….
When it comes to strategizing your businesses via online marketing, the latest trends may point toward focusing on a big…
Social Media Advertising With 3.8 billion people now using social media worldwide this medium cannot be ignored for advertising. But…
These days, the majority of businesses both big and small rely on digital marketing as a staple for bringing in…
The diversity of marketing in today’s business world is mind-blowing; many adjustments that make marketing more effective and productive are…
Even though it has now been around for decades, email marketing is still one of the least expensive, most effective…
I’m willing to bet you already know a lot about Facebook ads. Facebook is still the most widely used social…
It’s a new year and most of us are happy to be leaving 2020 in the rearview mirror. It was…
100 B2B Thought Leaders and Influencers You Should Follow in 2021
The first quarter of 2020 brought us an unprecedented situation with a global pandemic that shut down parts of the…
Are you confronted with the question of how to earn extra cash? The answer is obvious: “start a side business…
Geofencing is one of those things that can sound intimidating if you don’t understand it. That happens with any new…
The world of social media marketing is noisy these days. Getting your content to the people who are most likely…
Everybody who hasn’t been in a cryogenic state for the past couple of years has heard about TikTok. It’s the…
We all know that content marketing is the name of the game for businesses large and small. Content is king…
Today’s digital age has reinvented how businesses can achieve successful marketing. For one, the majority of current content strategies are…
You’re probably already marketing your business on Facebook. If you’re not, you should be – but it’s not just a…
Ad campaigns are still effective, but the truth is they’re not as effective as content marketing. Bill Gates proclaimed “Content…
As we h7can say goodbye to this horrendous year and hopefully look forward to a brighter future. Vaccines have been…
Marketing is always changing and the changes in 2020 have been profound, mostly because of the COVID-19 pandemic. We’ve all…
Unless you’ve been living under a marketing rock for the past few years, you have already heard all about marketing…
As 2020 winds down in the next couple months there are still a lot of questions that we can’t answer….
Wouldn’t it be great to find some simple tricks that would help you leap ahead of your competitors and see…
New customers are great. There’s something undeniably exciting about attracting someone to your business who might not have found it…
The 2020 holiday shopping season promises to be unlike any other. Thanks to the COVID-19 pandemic, unemployment rates are high,…
You already know that content marketing is widely considered to be essential for your business. Maybe you’ve already got a…
Tabitha Jean Naylor Named to List of 150 Women B2B Thought Leaders You Should Follow in 2021
Now more than ever, marketing and sales teams need to generate high-quality leads. Growth is more challenging under current economic…
As the Marketing industry becomes increasingly driven by AI tools, customer data and automated processes, the most stand-out, memorable customer…
Your online store is up and running, your products are ready to sell, and you are ready and waiting for…
Currently, social networks are a tool that all companies must handle reliably. Those brands that employ digital marketing strategies that…
There are endless things to do on the Internet. However, we often find ourselves bored even when we are online….
Photos are a fantastic way of advertising your business and all you have to offer. Marketing photos span many different…
A well-known actress, Jane Russell once said “Publicity can be terrible. But only if you don’t have any.” It’s true….
If you tend to keep up with SEO and search trends, then you know that almost everything focuses on Google….
If you’re running a business, SEO needs to feature pretty highly on your list of priorities. This is true no…
Marketing your local business can seem like a full-time job. Most business owners can’t afford to have a marketing department…
According to the Small Business Administration, a business should spend about 7-8% of their gross revenue on marketing. Companies put a…
I hope you’re not sick of me talking about online reviews, because I’m about to do it again. Why? Because…
Most local businesses should advertise on Facebook. That’s what I believe, and the evidence backs me up. It’s cost-effective and,…
Tabitha Naylor.com Announces Launch of New Podcast on Spotify, iTunes and Google Play Digital Marketing expert Tabitha JeanNaylor’s new podcast…
You already know that local marketing is the name of the game if you want to grow your business. The…
Branding is one thing that every single business needs to have nailed. It’s more than just a logo, a letterhead…
Did you know that the average salary for a social media marketer is over $50,000 a year? If you’re good…
When you start a new project, knowing how to promote a business or productis one of the main challenges you…
Do you offer a worthwhile product or service? You know you do! But how can you convince the people in…
Corporations and large businesses have the finances to try out many promotional ideas before committing to the ones that work…
By now, most small business owners know they need to be active on social media. Regardless of your industry or…
SEO matters. You don’t need me to tell you that – although I certainly have told you all about it!…
In the world of digital marketing, traffic gets a lot of attention. Small business owners understand that without visitors to…
A stagnating business is more likely to fail than one that’s growing. I mean, let’s face it. That’s just common…
Have you cut back on marketing due to the COVID-19 pandemic? You’re not alone. A lot of business owners are…
Is your marketing budget tiny – or non-existent? It’s a common problem with local businesses who put everything they make…
Voice search isn’t going anywhere. In fact, it’s more prevalent than ever before and that’s not going to change. The…
You probably already have a Facebook Business Page. If you don’t, you should – in fact, setting one up should…
Your website is the headquarters of all your online marketing. It’s the first thing most people will find when they…
You know that content marketing is still king. That’s unlikely to change and that means that it’s your job to…
If you’re a good marketer, you already know that mail marketing remains one of the best ways to market your…
While cold emails are typically hailed as the cornerstone of outbound sales, there is another strategy that is considered as…
For many local businesses, online marketing is only part of the game. And, if you don’t have an online store,…
Social media marketing is a must – but getting organic engagement is becoming increasingly difficult. With sites like Facebook and…
SEO is the best thing that has happened to websites since the beginning of the internet era. It helps small…
Local business owners are busy people – you know that already. In a single day, you could be acting as…
Hailing from a B2B marketing background, I can say that SaaS (Software as a service) tools have become my best…
Imagine someone builds a physical store. It’s beautiful, inside and out. Everything is ready to serve incoming customers while making…
Email marketing remains one of the best ways for local businesses to build customer loyalty and attract new customers. It’s…
When you have a new business, it’s important to follow marketing steps to get your business off to a good…
How Much Does it Cost to Start Online Business? 51+ Online Entrepreneurs Share How Much They Spent to Launch
You probably already know that Facebook has more than two billion active monthly users. Obviously, not all of them are…
Loyalty programs are everywhere. I’m willing to bet you have several loyalty cards in your wallet. You may even have…
Is your website hip and modern – or is it out-of-date and sad? If it’s been a while since you…
Content marketing is all about content. That’s obvious. What isn’t obvious to many local business owners is that they don’t…
Local businesses have special marketing challenges. Namely, it’s your job as a business owner to make sure that the people…
How long has it been since you did anything with your company Facebook page (or Twitter or Instagram)? If it’s…
In the days before the internet, local marketing was simple. You paid for a listing in your local Yellow Pages,…
When deciding what type of lead magnet will attract the most signups (leads) for your business it’s natural to want…
Before automation was possible, people had to do everything by hand. It took a long time – and once we…
Blogging is still one of the best ways to drive traffic to your website and attract new customers. But are…
Most companies want to market to a general audience with sufficient money in the bank to purchase their products and…
Who doesn’t love a positive review from a satisfied customer? Every business owner knows the value of positive reviews…
Does hearing the words “Facebook content” immediately tire you out mentally? Do you cringe at the thought of having to…
You’ve got to spend money to make money. Right? Well… maybe. The truth is that it it’s not that simple….
Attracting new customers is the most important marketing goal you can have. That’s what you’d think based on the way…
Marketing in a time of economic crisis is no joke. But you already know that. Let’s face it: it’s difficult,…
Audits. Nobody likes them, am I right? I get it. I really do. But audits serve a purpose – and…
Adaptive marketing is crucial. If you can’t quickly change your approach when it’s not working, you can be throwing money…
Video marketing is still the king of the hill when it comes to driving clicks and sales. The numbers don’t…
You want to grow your business. That’s a given. New customer acquisition is expensive. Another given. What a business owner…
What do you do when business is slow, and profits are down? If you think that the answer is “stop…
The COVID-19 pandemic has affected the entire world. Business owners have had to scramble to find ways to stay afloat…
It wasn’t that long ago that the idea of a chatbot would have seemed like the stuff of science fiction,…
Business technology is moving at a very rapid rate. One of the blessings of this tech is eCommerce. However, several…
Improving your website’s traffic is something that, as a business, is an essential thing to work on all the time….
Regular internet users will see thousands of adverts every week. How many of them will actually be remembered? This is…
When it comes to getting your brand out there, growing your visibility, and establishing a reputation within your industry, then…
100 Women B2B Thought Leaders You Should Follow in 2020
Marketing can feel a lot like giving a pitch to clients and customers alike. We must tell our potential audience…
It’s easy to assume that customers and clients want to buy from big businesses and this is true. They definitely…
Any company’s marketing strategy is important to nail on the head as efficiently as possible. It’s not always going to…
Growing your email subscriber list is easier when you know the best practices. This guide will give you the basics…
What is your business plan when the future is suddenly so uncertain? Whether it’s down to natural disasters, rapid shifts…
Are you exploring new ways to market your company? It’s always a smart idea to think outside the box, but…
9 Uplifting Stories of Community Support To Inspire You
There are many ways to market your business. While many companies typically adopt a broad approach to their marketing, and…
If you want to make sure your business thrives, you have got to have an efficient marketing campaign. Without one,…
The show must go on. Even when the whole world is struggling through a health crisis, businesses know that they…
Marketing is such a hard thing to get used to, and often we leave it up to the professionals to…
User Persona Creation Best Practices for 2020 (Get to Know Your Customers Day Special)
Content Marketing Key Takeaways from 15 Experts
You already know that marketing is highly important to the success of your business, but the fact is that there…
100 B2B Thought Leaders and Influencers to Follow in 2020
Marketing trends change all the time. As a local business owner, it can sometimes be hard to keep up or…
Ignoring the fact that customers are falling out of your funnel won’t help your bottom line — let’s fix this….
If there’s one reality that most of us simply have to accept when running any kind of business it’s that…
Nowadays, so many of us base our marketing strategies entirely around the web. This is pretty understandable. After all, Ecommerce…
There is nothing like getting a smartphone for the first time and having the opportunity to choose from millions of…
There are few things more important than a successful marketing campaign to really make the most of your business. After…
By now, it’s pretty common SEO knowledge that inbound links are the currency of the web. But beyond their powerful…
2019 has been the year of the chatbot. Businesses who have adopted the chatbot trend have been able to support…
Unfortunately, there are many wrong ways to create a CTA (call-to-action). Here are a few ways you can tell that…
Cyberattacks can strike no matter how big or small your website might be. In fact, they strike more frequently than…
These days, a solid email marketing campaign is a crucial tool in any robust online marketing strategy’s toolbox. Subscribing to…
Marketing isn’t the same as it was ten years ago. With digital advancements, marketing is no longer all about billboards…
Take a second and look around. Brand imaging is everywhere, especially on social media. There’s no denying that social media…
Chatbots, which are pieces of AI technology designed to have automated conversations, are a hot topic right now, and with…
Just like with the content on your blog, the quality of the content you publish on social media is just…
There is one thing that will make or break your law firm in terms of profit this year. Do you…
Actively participating (aka: not spamming them with backlinks to your content) in LinkedIn groups within your niche and/or location can be…
Where would we be without engineering? Probably stuck back somewhere in stone age technology. Engineering firms, and the services they…
Creating successful lead generation strategies for your accounting firm can be a frustrating process. In the accounting industry, your services…
Having a great elevator pitch in your arsenal is a must. Your audience has a short attention span, so if…
As content creators and marketers, we are always in hot pursuit of our target audience. And, while love is in…
I personally think that being consistent is the key ingredient to branding. Too many companies want to be all things…
Branding is the process by which a company stamps its business culture and what it stands for in the mind…
You need to make sure your site is responsive, so that people who access it on mobile devices have the…
An online community interacts, engages, and becomes a vital part of a business. That’s why the first step is to…
Do you know the biggest mistake some businesses make when it comes to content? They post that content on every…
I think the surge in video content can – and will be – a big game changer for small business…
I think, on average, pay-per-click (PPC) is overrated when it comes to marketing ROI. Why? Because I think marketers almost…
Stories are powerful. Whether it’s fiction or non-fiction, film or print, a good story has the power to impact people…
Part of any good marketing strategy is connecting with your audience on a human level. One of the best ways…
Figuring out what kind of content to include in your strategy can be tricky. Jumping on timely and hot topics…
In July of 2017, WhatsApp boasted 450 million active users per month. With so many users and thousands of businesses…
With millions of users logging in everyday, LinkedIn can be the perfect place to grow your professional network and promote…
Video content is king on social media. On Facebook alone, videos are played 8 billion times a day, yet many…
Thinking about rebranding? If so, here are the 6 most common questions we’re asked about it, as well as our…
We personally think voicemail drops are a really effective way for insurance companies to generate leads, because you can target prospects with…
Many people will try to tell you that big data is a magic elixir that can cure all your marketing…
Let’s face it, as a small business owner, there are never enough hours in the day, or enough of a…
In the world that exists outside of marketing, bounce isn’t a bad thing. In fact, it’s usually associated with something…
You’ve probably heard quite a bit recently about how chatbots are the “in” thing that every small business owner needs…
The Internet is like the wild, wild west when it comes to marketing. And often times, business owners are so…
Let’s face it: plumbing isn’t the most glamorous thing to talk about. Yet, at the end of the day, pretty…
Until a few years ago, many businesses ignored video marketing in favor of marketing that focused on blogs, games, podcasts,…
Congratulations! After months – and maybe even years – of blood, sweat and tears, you finally opened your retail store….
The Internet has made it easier than ever to connect with people from every corner of the world. Unfortunately, this…
Why do so many small businesses fail? The answer is that they do a bad job of figuring out why…
Now that tax season has come and gone, there’s no better time than the present to start analyzing your marketing…
Google is always up to something, and often it’s some little update that sends us scrambling to adapt to their…
Many people are saying that 2018 is the “year of the video”. If you want to tap into this incredible marketing opportunity, here…
Maybe you and I have noticed the same thing about all the advice out there on marketing. It seems that…
E-commerce is hotter than ever. If you’re planning on jumping into the game this year, he’s some advice to keep…
If you’re in charge of the marketing efforts at an auto dealership – and are looking to get a leg…
Image: Pixabay The old axiom that says you need to put your best foot forward is spot on when it…
Have you ever created marketing personas for your business, or have you updated your existing personas? If the answer is…
One of the biggest trends in the future of social media advertising will be the importance of mobile advertising. We know…
1. How should restaurant owners respond to online reviews that are both positive and negative? Restaurants must respond to any review…
Location-based marketing is more than just a ‘thing,’ it’s become an essential part of marketing, especially for small businesses that…
The most important thing you can do to avoid Chrome’s native ad blocker when it arrives is just to make…
If you have no virtually no budget, then I’m still a big believer in influencer marketing, but here’s the thing:…
As marketing tools expand so does the number of businesses using those tools, which means you’re embroiled in a dog-eat-dog…
There’s a few go-to tools that I love, starting with Google Analytics, which pretty much sets the standard for everything…
The biggest advice I have about online reviews is that businesses should acknowledge and respond to both negative and positive…
Every brand would kill for a viral video on social media. The free publicity not only engages prospects, but it…
Social media is the great equalizer for customers, because they can interact directly with businesses and express their wants and…
With the confetti still streaming down in Philadelphia from the Eagles exciting win over the New England Patriots in Super…
Your elevator pitch shouldn’t last more than 30 or 40 seconds, and it should include the name of your company,…
The most important thing to remember about any seasonal campaign is that you have to find a way to tie…
The most important thing you can do to avoid Chrome’s native ad blocker when it arrives is just to make…
Now that the dust has settled from “bloggergate,” let’s take a look at how the woman at the center of…
Remarketing is the process of trying to re-engage people who visited your website without taking any action, through targeted ads…
You’re ready to jump on video, right? In a recent post, digital marketing expert Becky Brooks said more than half…
Unless you’ve been living under a rock you’ve been hearing the rumblings about the announcement made by Mark Zuckerberg that…
The Super Bowl is usually seen as a massive marketing opportunity for big brands, and sometimes that means that smaller…
Unless you’ve been hibernating for the past year, you know that mobile and video are the two big ‘it’ factors…
In 2018, you’ll see brands shifting their social media marketing away from the Millennial audience to the generation that’s coming…
As a small business owner, you need outstanding products and services, but you also need a distinct presence to compete…
The countdown clock is ticking and it’s time to officially say goodbye 2017. It’s been a great year for digital…
First and foremost, there a ton of useful sources to gain meaningful customer intelligence, so it’s definitely an all hands…
You’ve spent months designing the perfect website, getting all the features and functionalities on it that you want and need….
Businesses across the spectrum are using data to change how they market their products and services based on analyses of…
For me, the advantage of an SBO over a big name brand or big-box ecommerce site is one word: personalization….
How do you convince new visitors to take the leap and dive into your website? You start with a perfectly…
Once considered the king of the social media world, Twitter use among users has decreased, while other platforms, like Facebook…
I think the biggest advice I could give for SBs marketing on Facebook with limited resources is to forget the…
It seems that everywhere you look on social media, you’re bound to find a hashtag. The concept was first introduced…
I think the most important things for small business owners who are new to the holiday season is that you…
I personally think one of the most effective ways to tell your company story is to post a video on…
Big data is watching you. Well, not really, but doesn’t it seem like big data is everywhere these days, touted…
One of the most common bad social media practices involves brands that have no idea to whom they are marketing….
Small Business Saturday is right around the corner, and once again smaller brands get an even playing field to make…
The holiday season is synonymous with things like spending quality time with family, traveling, cooking, planning/attending parties… and of course,…
I think the big content marketing trend heading into the end of 2017 is still live streaming and how it…
Is SEO still the best way for marketers to draw visitors to their sites? No one is saying SEO is…
I think influencer marketing has worked wonders, because it has helped me establish my credibility and authority as an agency…
I think it’s really important for financial services companies to market with one question in mind: How do we help…
People always used to say that there’s no such thing as “bad PR.” But in a day and age when…
This is the third in our three-part series on understanding the principles of building page value, and how you can…
Predicting website design trends is obviously an inexact science, based mostly on what we see in the current year, but…
This is the second of our three-part series on the importance of building page value for your website, and the…
What is the value of your website? Before you answer, understand that ‘value’ in this sense isn’t about money, but…
Are you SURE you’re ready to start your own business? Because one of the biggest mistakes you can make is…
Controversy sells, and it always has and it always will. Marketing expert Jeff Bullas calls this ‘contagious content’ that ‘people…
Branding is how a business expresses its values and vision to customers in a way that is distinct and unmistakable….
The irony about content marketing is that many people focus on the ‘marketing’ part to the detriment of the ‘content’…
If you think Google is the only real way to promote your business online – you’re mistaken. The reality is…
More than just a hot buzzword, influencer marketing has now become an essential aspect of branding. But a lot of…
What’s one of the biggest mistakes you’re making right now? No, it’s not your prices or your content marketing strategy,…
I think the biggest advice I could give for SBs marketing on Facebook with limited resources is to forget the…
Here’s the secret about marketing these days: you have to go where your customers are, and more often than not,…
I think it’s really important for financial services companies to market with one question in mind: How do we help…
If you’re trying to entice new customers, gamification is effective because you are rewarding consumers for sampling your products and…
A big content marketing trend for 2017 is live streaming and how it can help brands engage and convert prospects…
One of the most common bad social media practices I run into is brands that have no idea to whom…
IDEA 1: Show Properties Virtually With so many visual platforms to advertise properties, there’s no excuse for you not to…
I think one of the most effective ways to tell your company story is to post a video on your…
Influencer marketing can – and does – work wonders. Don’t believe me? It’s helped me establish my credibility and authority…
If you use Google regularly, you may have noticed that when running a Google search, your search results often vary…
Every Realtor knows that buying a home is a much more complicated and emotional process than simply browsing through Zillow…
As a marketing professional, it is your responsibility to help transform your businesses to be more agile, to react to…
The real estate business is undergoing seismic changes as more buyers and sellers are choosing to go online to initiate…
No matter where you lie on the political spectrum, the feat that Donald Trump pulled off in November to win…
Once a small business owner gets his blog up and running, content curation and content marketing can help him (or…
1. What goes into developing a brand voice? First, I think you absolutely have to identify and correctly target your…
Local marketing is becoming more important, whether you own a brick-and-mortar or whether you are solely digital. Geotargeting simply means…
1. Newsletters should always be a good mix of content, coupled with some sort of call-to-action. Straight sales pitches are NOT newsletters…
1. What does patient-centric marketing mean? Patient-centric marketing is outreach that focuses on making patients feel as if doctors and…
Real estate websites should provide a ton of relevant information, but should do so in a form that is easy…
For retailers who are heavily invested in natural search marketing, the recent decision by Google to switch the location of…
1. What are your best tips for developing your brand image? I think you have to first identify your target…
It’s interesting, because for nearly a decade, Google has been the industry leader in local searches, and it’s kind of…
As much as we don’t want to admit it, web design is a process of trial and error. For the…
I really think – and have thought for years now – that the two most important SEO features that enterprise…
I find in my business that referrals are one of the most effective ways to generate sales leads, because I…
I’m not sure there’s any magic formula to improve your Facebook Ads conversions, but there are some solid strategies that…
Self-storage is a concept everyone understands, and the truth is, self-storage owners really need to grab the attention of consumers…
If you haven’t invested in an automated email subscription service, I think it’s well-worth the cost to build a list…
Big data has become kind of the trending “thing” lately, and it’s easy to see why. With big data, you…
It’s always hard to predict what’s going to trend in the digital marketing space, but I think overall we’ve been…
The Total Market Approach (TMA) to cross-cultural marketing has become fairly widespread, especially with the bigger brands such as Coke…
It seems as if web designs have gone kind of all over the place in the past five years, but…
I think blogging content is so important in marketing for a small business that I would recommend that entrepreneurs hire…
The key to any type of content you create for your business is this: don’t be boring. And that’s especially…
First, you must offer quality and useful content by creating a blog. It’s not enough to just have a website…
Social media engagement has become one of the most important ways for digital marketers to reach their targeted audience, because…
Without brand auditing, you really have no idea if your branding efforts are working within your target market, and where…
What is SEO? SEO is an acronym for search engine optimization, and what it means is all the strategies a…
I think one of the big trends in law firm Internet marketing is offering content that differentiates itself from the…
Newsletters should serve as a vital part of any small business’s marketing plan, because they promote products and services in…
Content marketing is such a hot “buzz term” in the marketing arena that it feels a little cliché to mention…
Every chiropractic business needs a website and a blog at minimum. The website should be easy to navigate, well organized…
Isn’t it amazing how many sources of inspiration and advice there are out there to help online business owners achieve…
It’s daunting to think about how many online businesses have sprung up in the past five years, right? And the…
The lifeblood of your business is enticing visitors to sample what you’re offering in the hopes that they will convert…
Over the past five years, email marketing has become one of the most effective ways to reach your targeted audience,…
When you’re trying to increase your business’ online presence, you want to utilize strategies that are beneficial, and avoid those…
Search Engine Optimization (SEO) is so commonly used now that is has become nearly a curse word in online marketing….
There’s no question that marketing your business is the key to attracting and sustaining your targeted consumers. But if you…
One of the key aspects of an effective search engine optimization (SEO) strategy is the usage of keywords that convey…
As the owner of an online business, you can read all the advice you want about SEO, CRO, ROI, and…
Email marketing – sometimes you wonder how many people actually still use their email. Everyone is guilty of using an…
So you’ve spent years honing your products and services to the point where they are as good as can be,…
No matter how great your products and services are, your business won’t survive if you can’t get the word out…
If there’s one thing that holds true about digital marketing, it’s that there is no shortage of people, pages and…
So you’ve made it over that first marketing hurdle. You’re no longer the only one reading the content you’ve created….
One of the biggest changes that is emerging as a result of the widespread and ever-growing use of mobile devices…
One of the biggest realities of the Internet is how it revolves so much around user-generated content. Today, just about…
Let’s continue with our series on how you can use Pokemon Go to boost your business. In part one, we…
Unless you’ve been living under a rock somewhere for the last few weeks, you’ve undoubtedly heard of Pokemon Go. As…
So you’ve had your website up and running for a few months, and you’ve been working hard to build a…
Even though social media has existed for quite some time now, it’s still a relatively new concept in the grand…
Social media can work wonders for your business. With literally billions of users checking in on social platforms every day,…
With any new business, marketing is always a top priority. After all, if nobody knows about your business, you aren’t…
Your website is looking good. You’ve got top-of-the-line design. You’ve got real content. People are interested, and maybe they’re even…
SEO is an ever-changing part of running a business online. It doesn’t matter if you’re just starting out, or if…
At one time, SEO and marketing were two separate things. Search engine optimization was just a small part of an…
If you want to take your paid advertising to the next level, you need to be using Google AdWords. I’ve…
You can manage just about every aspect of your business online. You probably already rely on the Internet to build…
How many overwhelmingly positive SEO experiences have you had? Where the page you painstakingly optimized actually performed as expected? The…
Last week I wrote about the importance of hiring a talented copywriter. As I mentioned, nothing hurts a business quite…
As an entrepreneur, you know how hard it is to acquire customers. You have to invest aggressively in marketing, provide…
You’ve got a website. You’ve got an email platform to capture leads and stay in contact with your fans. You’ve…
It’s really no question at all – your business’ website should absolutely have a blog! I know what you’re probably…
Look, I get it. Social media is everywhere, and it often feels like it’s better at promoting divisiveness than it…
In the second part of our series on getting started with social media marketing, we’ll take a look at the…
No matter where you look, you’re going to find marketing advice in every corner of the web that tells you…
Don’t Delete Negative Comments Nothing will speed a customer through the stages of unhappy to infuriated faster than having their…
Don’t Hide From Problems Not responding to a problem at all can do just as much harm as responding badly….
Trying to keep a handle on your online reputation is not always an easy task. There is a lot of…
Marketing is much more than flashing an ad in front of someone and turning them into a drooling zombie who…
Reputation management is an important part of doing business in the modern world. Consumers can voice their opinions and broadcast…
The number one source of traffic – the absolute best way to get people to visit your site, see what…
One of the most important parts of online reputation management is maintaining what are known as your local listings. Your…
One term you will hear sooner or later once you get into business online is “Reputation Management”. The basic concept…
While SEO considerations are important for a business website, it is very easy to go off completely in the wrong…
A huge number of people offer advice on online marketing. Newsletters fall into inboxes like confetti. There are variations, but…
Last week, we said we’d talk some more this week about Conversation Rate, Amplification Rate and Applause Rate: why they…
Last week, we said that this week we’d talk about three engagement metrics that really matter. The three are: Conversation…
AtoZ Inc knows it needs to be doing more online marketing. The marketing director hires an online marketing manager (a…
Let’s be absolutely frank; a huge part of the blogging that goes on is wasted. Think for a moment about…
It’s possible to have hundreds of thousands – even millions – of Facebook and Twitter followers and not sell much….
The Internet of Things (IoT) is much talked about and perhaps slightly less understood. The IoT is, in effect, every…
Sometime in 2014, the amount of time users in the US spent online using their mobile phones exceeded for the…
Running a business is not easy and time seems to work against you when you’ve got a lot on your…
Every year or so, it seems there is a new “marketing darling” that turns the business world on end. For…
We have all heard it before, write consistent blog posts, promote them, and revel in the number of website visits…
Everybody knows that employing solid SEO tactics and techniques can go far in marketing a business online. But as time…
There’s a lot of buzz in marketing circles about Pinterest and for good reason. This image-based social sharing site can…
The chances are that when you launched your small business, you figured that marketing was going to be easy because…
You can have an very unique and innovative product that solves a major problem people have but if nobody knows…
Are you planning to make a purchase online? If so, there’s a good chance you have viewed a video on…
In case you missed it, there’s quite a bit of online buzz out there about a thing called Meerkat. What…
Employee retention matters to any business and it matters a lot! Any business that is able to retain key, talented…
While there are many brands that are inherently sexy wherein it’s easy to market the products and services being sold,…
Some business owners which may include you, come up all types of reasons why they don’t use social media for…
It’s time that we accept something. It might be a little weird at first, but it’s a pretty big deal….
If you use social media, last summer you undoubtedly watched a countless number of videos consisting of celebs and non-celebs…
The Millennial Generation consists of people born from the early ’80s to the early 2000’s, making them the largest generation…
A Tae Kwon Do expert realizes how to properly break a board and always splits it with the grain. These…
Regardless of what type of business you’re running, the chances are that you’re doing some sort of content marketing. After…
Anybody who thinks email marketing is dead and gone should just take a look at their inbox as they’re sure…
Even though Facebook continues to reign as the world’s most popular social network, other visual-based social platforms have been gaining…
An entrepreneur can succeed in his or her endeavors without being a marketer or sales expert. In fact, you don’t…
Anyone who spends any time at all looking around online for search engine optimization news and information has seen a…
Social Media platforms have become a valuable marketing tool for businesses large and small. Many experts suggest that maintaining presence…
As a small business owner, you already know that the better job you do of marketing your business, the greater…
It’s important for businesses to regularly create content to share as content marketing is one of the best ways to…
With Panda, Penguin and all the other updates coming out of Google regularly, SEO has transformed over the years. What…
Is there such a thing as over communicating with your clients and the general public? The answer is a resounding…
Most small businesses don’t have unlimited funds available to take advantage of all the many marketing strategies out there. That’s…
In today’s day and age, the online reputation of a business is considered as important as any other aspect of…
It’s that time of the year once again when small business owners wonder what direction to take with their social…
Now that the new year is here, it’s time once again for business owners to focus on making sure their…
A fabulous and effective video marketing strategy starts with a unique and original idea. Potential customers won’t be interested in…
The best and most valuable strategy we can give you for 2015 is not to be afraid to hire a…
The digital marketing landscape of 2015 is going to look considerably different than before, so now is the ideal time…
You might have several social media campaigns in place, but have you ever wondered how effective they really are? It…
2015 is going to be a successful year for many starting business owners, so what better way to start than…
2014 is nearly over and so it is now time to look at marketing strategies for the coming year. The…
We can all learn from the past. That is a lesson we all learn during some period of our lives….
As an entrepreneur, you know how important it is to have online content that stands out and garners the attention…
As 2015 approaches, many entrepreneurs are putting the finishing touches on their strategies for the upcoming year. If you’re one…
You have finally finished creating the perfect copy; it is written clearly, the content is compelling and engaging, but you’re…
When it comes to content marketing, writers often spend days researching their material and writing what they consider to be…
There is a love/hate relationship with QR codes for many marketers these days. Many people have difficulties finding the balance…
Many small business owners don’t immediately turn to open online forums to market their business. In fact, it’s often too…
The first part of this article explained two of the mistakes many businesses make on social media that negatively affect…
The holidays are creeping around the corner – which means Black Friday, Cyber Monday and all of the other big-spending…
Making information public about your business through social media is an exciting way to spread news and spread it quickly….
It’s been said over and over again – when it comes to email marketing, the subject line is the key…
All marketers, copywriters and anyone else creating an engaging copy know how difficult it can be to find words that…
Once you have past the goal of creating a beneficial and necessary product, it seems like marketing is the second…
Marketing through social media, content marketing or even email marketing requires a sense of creativity. Even if you’re not exactly…
The landing page: the most important aspect of your website because it is the first thing a customer sees. Putting…
As an entrepreneur, receiving marketing tips in any way, shape or form will be beneficial for your business. Sometimes it…
Marketing through your content has been around for quite some time. There are many reasons to choose content marketing as…
Back in the day, when televisions first came out and advertising began to grow, a commercial or ad simply had…
Do you have a business that is heavily reliant on social media platforms to reach your customers? Just in case…
For startup founders, whether you’re just beginning or have been in the business for years, marketing can sometimes bring its…
Pinterest has become the neglected and left out middle child in the social media family. Up until recently, it was…
Email marketing – sometimes you wonder how many people actually still use their email. Everyone is guilty of using an…
After writing for long periods of time, you often begin to use ideas and words just to fill up space…
If you’re big on content marketing, sometimes coming up with fresh content can be difficult. Because the Internet has so…
Every once in awhile, many people get a curious poke into what’s happening inside of the SPAM portion of their…
When you think about commercials and advertisements, there are a few specifics that come to mind. You often remember the…
You’re finally beginning to create the website of your dreams for your business – where do you begin? When it…
So an autoresponder doesn’t require a long explanation; it’s pretty straight to the point. It’s a software program that small…
Email marketing is pretty self explanatory. There isn’t a lot to what it entails and it’s pretty easy to do,…
Because the landing page is so important when it comes to your website, finding a good one to follow the…
Becoming an entrepreneur opened the door for many people who felt that door had closed long ago. For some people…
Rumor has it that the press release is a dying breed of marketing. In fact, many companies consider this tool…
After finishing a large batch of articles for marketing that you’ve created for your website, the last question you want…
Have you ever been in the mall and walked by a store that had the creepiest cardboard cutout in the…
Online lead generation is absolutely essential in today’s business environment. If you’re not taking advantage of the benefits of a…
One of the mysteries of the search engine universe is how to appear in the top rankings on Google’s search…
Marketing through article writing is one of the oldest and easiest ways to get the point of your business across….
Thanks to the Internet, everyone has a voice. Whether it’s one you want to hear or not, people are more…
Even the best writers can screw up a copy. Writing a creative copy can require a flair that not everyone…
With so many links and advertisements on every website you surf, it’s hard to keep track of which is which….
Mastering social media marketing isn’t rocket science. Once you get the hang of what you’re doing, it’s easy to figure…
When the idea of running your own company or business came along, it was filled with dreams and creative visions…
Let’s face it: content marketing is an art, and a delicate one at that. Unfortunately, many business owners tend to…
Copywriting comes in all shapes and sizes, but most copywriters want to successfully relay similar messages. As long as the…
It happens to the best of us: you start your day determined to get a laundry list of things accomplished…
One of the keys to content marketing is creating content that potential customers actually want to see and read. But…
Over the years, Facebook has become a virtual money-generating juggernaut that has angered more than a few of its loyal…
Market research is arguably the most important part of putting together a solid and thoroughly constructed business and marketing plan….
As evidenced by the thousands of dollars small businesses across the country pay every year on search engine optimization, search…
A lot of people are asking whether SEO is dead and if it is not, what its future is. Well,…
If you’re marketing on Twitter, you want to make sure you’re doing it right… right? If you aren’t sure about…
Advertisers are well aware that Facebook’s algorithm is every-changing. Although this is supposed to make it easier for advertisers, it…
If you’re one of the billions of people on Facebook, you’ve probably noticed the ever-changing design of the news feed….
If you start a business in a crowded industry, one thing that will help you in growing your small business…
A small business can benefit a great deal from a well performing website. On its own, a website will not…
There are always marketing tips everywhere you look and the guides seem to never stop coming. Well, you should make…
The term “content marketing” just sounds expensive, and for many businesses it can be. After all the majority of startup…
One of the very best ways to reach your customers is still through email, no matter what you may have…
No matter how much time you spend online, visiting various pages and researching information, most people do not look forward…
Content marketing is all about telling a story and it is not weird that we can borrow a leaf from…
In a super competitive online space, the only weapon that can help you win the battles between you and your…
When most people create Facebook pages for their business, they do not know the next step. The reason why you…
As a small or medium size business owner, you probably know that the future of business marketing is digital. Most…
Since 2010, when Instagram was launched, the mobile app is among the fastest growing in its category. Instagram has more…
Google+ is a social networking platform launched by Google in 2011. The platform integrates a number of services to provide…
It is amazing just how many billions of videos are streamed in a month. The good part is that video…
Running a business can sometimes be a headache especially when things are not working right. This is a common factor…
Now you have your business running for a while and you are using every marketing opportunity and tool you can…
Thousands – maybe even millions – of companies are trying to sell their products on social media networks. They try…
It can be aggravating to look at your page analytics on social media to see only a handful of views…
When most people dive into social media marketing, they expect big things in form of customers flowing into their business…
In the world where the internet has become part of everything including running a business, the power of persuasive copywriting…
By now you must have realized that social media platforms have given rise to a new marketing method, social media…
Email marketing is an important part of keeping in touch with your customers. A lot has changed thanks to the…
There are many tools in the marketing arsenal for business owners but a website is quite irreplaceable. This is especially…
Content marketing is all about creating and sharing information with users and readers that consider it relevant. There are only…
In a previous article we discussed ten good ways to avoid looking stupid on social media. You were also informed…
Social media is actually relevantly new, and it’s usually anything but social. I mean, how are you going to start…
Not all internet advertising is created equally. Not even close! More often than not, placing third-party advertisements on a webpage…
People are using mobile devices to access their emails more and more in today’s modern world. In fact, somewhere between…
In this modern day and age, it is rare to find someone who doesn’t own and actively use a cell…
Is your search engine ranking falling? Worse, is it falling despite great levels of marketing effort? You’ve done plenty of…
What is Color Psychology? Color Psychology refers to the fact that the various colors evoke different emotions or feelings. These…
Facebook can be a useful marketing tool, but the sad truth is that many people are not using this social…
Customer loyalty programs are programs which reward your customers for shopping at your store. They are geared towards repeat customers,…
It is not only huge companies or ecommerce stores which can leverage Facebook as a potent marketing tool for boosting…
The end of the year holiday season is one of the biggest selling times of the entire year. All businesses,…
The entire point of marketing is to boost sales, increase engagement, brand your business, and keep your company at the…
WordPress is an extremely popular online blogging platform. It has a simple to use interface and allows for quite a…
Email segmentation is a viable marketing tool for those wishing to have their emails better convert. Segmentation literally means sending…
Blogging is truly an art, and it takes great skill to craft a piece which will do exactly what it…
Many new business owners find themselves confused over the difference between blog content and the content they send out via…
Many business owners have confessed having a hard time in finding inspiration for original content. While it may take a…
Semantic search is a new technique used by the search engines. It is most evident in Google’s new hummingbird algorithm….
A good email marketing campaign can do wonders for your holiday sales, especially if it is done correctly. While all…
Today people no longer use a single channel in order to access a brand. Instead, they use multiple channels which…
If you look at your competitors as something to be feared and avoided you’re living in the dark age. These…
If you are a blogger- whether it be for your business or your personal life- you have probably heard about…
When the big search engines first started ranking articles the algorithms were actually much simpler. They looked simply at the…
Yelp is an indispensable site when it comes to promoting your business. It allows your customers to leave valuable feedback…
Black Friday is the biggest day of the year for many businesses, whether they are online or offline. Millions of…
More is not always better, and content marketing is a key example of this. While content marketing can be a…
Emails are a fantastic way to drive customers to your site, where they can find additional content that will (hopefully)…
You’ve left the starting line in the marketing race, but halfway through you’ve begun to realize that you are lacking…
The days of readers and search engines tolerating poorly written, SEO-stuffed content are gone. When a reader happens across a…
If you’re a startup founder, small business owner or are thinking about starting your own business (or know of someone…
In an ever-changing marketing world, the word ‘Clout’ should mean something to a growing business. Clout means power and influence. …
The 4th Quarter is upon us, which for many businesses means laying out the plan for the upcoming year’s finances….
Have you ever been drawn into a reading someone’s blog by a great title, only to leave disappointed that you…
What are some of your blog reading pet peeves? I know what mine are. A blog that is scattered and…
In the age of social media, it is natural to be leary of a company that puts on a good…
Hundreds of millions of users log into their choice social media every day, looking for some hot news and connecting…
In the world of marketing there is a huge discussion centered on the shortened attention spans and how the industry…
Internet usage on mobile devices is fast-paced, usually done while the user is only half-present and completed while they are…
There is no question that if you own a blog you have repeatedly been told about the benefits and necessity…
The amount of spending for online marketing has increased across the nation, however most small businesses have failed to leverage…
If you decide you want to make money from your blog, you cannot be shy about it. For example, if…
If you have a business, having an online presence is essential in today’s technology driven world. Times have definitely changed…
The landing page is the page on your website that highlights a specific product that you offer. It is referred…
Social media, like many other things in life, is constantly changing and evolving to offer users a better experience. The…
Writing a great copy is not the easiest of tasks and requires considerable practice, learning and relearning of writing techniques…
Facebook occupies a very critical position when it comes to online marketing and lead generation. From its initial lukewarm response…
Content marketing should be a very familiar term for those engaged in online maketing. It basically refers to building your…
Whether you are building a business or professional career, there is one factor which goes hand in hand with all…
As inbound marketing is increasingly taking centre-stage in online marketing, one of the more ubiquitous terms which is now on…
Apple once referred it to as a “Post-PC” planet and the truth is that we are quickly drifting towards a…
The call to action you insert on your site can actually make or break your opportunity for a sale. When…
Chances are you create a blog to help increase your sales. The fact is that there are mistakes that many…
If you have any type of blog or website, you know the value of more users. The concept of more…
Most people assume that social media websites are for people under the age of 30, so why market on these…
For a long time, social media specialist believed social media websites like Pinterest, Google+ and YouTube were just poor imitations…
There is no question that engagement is important when it comes to social media. It is the way in which…
An effective email marketing campaign takes much more than simply sending out sales pitches and occasional correspondence to those on…
When you consider the top social media platforms, there is no question that they are not all created equally. Additionally,…
There is no question that quality, engaging content is essential to your growing business. You cannot simply post the content…
“Failing to plan is planning to fail.” It is important to change your way of thinking. Instead of Facebook pages…
There is no question that change is hard. In fact, most people have a natural aversion to it. If you…
There are many people who understand the feeling of being socially awkward. This is a common occurrence in high school,…
Everyone knows the old cliché “One man’s trash in another man’s treasure.” This is true in the world of goods,…
Do not make the classic mistakes with your email marketing strategy that could cause your business to lose customers. By…
There is no better way to share, express or deliver an idea other than video presentation. In fact, internet users…
Did you know that your neighbor is your biggest advocate? If only you can tell him what you do, he…
Preparing for incoming trends is the best way that a business, of any size, can stay afloat. With new, emerging…
Driving around there is no doubt that you have seen buildings that could leave a facelift. A fresh coat of…
What is inbound marketing? This question is likely to get several different responses when asked to a group of SEO…
There are many people that have convinced themselves that social media marketing is not at all about sales. Instead that…
How many promotional emails do you receive every day? And how many do you actually read or respond to? There…
The content on your site needs to be both dynamic and engaging if you want your visitors to come back…
There is no doubt that social media was a powerful marketing tool…several years ago. You would post a comment or…
Rudyard Kipling may have said it best, “Words are of course the most powerful drug used by mankind.” With this…
Pay-Per-Click advertising, or PPC, is one of those marketing techniques that work, however many people scratch their heads at the…
If you truly want to see your social media marketing campaign take off, you need to learn how to share….
You have decided to launch a website for a product or service that your business is currently providing, only to…
There is no doubt that as a business owner you want as much attention and exposure as possible. While there…
A great marketing plan utilizes all the important traffic directing elements. Even if you have implemented paid ads, featured SEO…
Today, the methods of drumming up Internet business have completely changed. While outbound marketing, such as cold calls, seminars, trade…
The marketing budget of most non-profit organizations is quite limited, and with that in mind, it is important to tackle…
We live in a fast paced society – and it shows no sign of slowing down any time soon. This…
One question that keeps cropping up time and time again has to do with customer loyalty programs. Do these programs…
Video is everywhere and most people have seen have seen a video online if they have searched for information online…
Gone are the days when print ads and television commercials were the only types of marketing and advertising options available…
ANSWER: Set business / marketing / campaign objectives. And align all efforts in meeting those goals.
ANSWER: Building the first base of followers from scratch will usually take a lot of investment, specially on online media….
ANSWER: You can measure the success of a social media campaign by defining what your business or marketing goals are…
Social media has become one of the best ways to connect with people throughout the world. It is truly one of…
So you’ve done your research. You’ve weighed the pros and cons. And you’ve FINALLY decided to jump on the social…
You have a perfect plan for a business website and are ready to implement it. You hire the best developer…
Putting up a website is only the first step to taking your business to the next level. With hundreds of…
The concept of aggressive marketing is hard to define, but it is easy to recognize. This is because it is…
Surveys have shown that 95% of text messages sent are read within just a few minutes of receipt while about…
ANSWER: Of course it is effective… but it has to be done right, in line with your marketing goals. Having…
ANSWER: Having a single person dedicated to social media is better than having no one at all, especially since all…
Mobile marketing,a newer kid on the block, isturning the marketing world on its head. It allows businesses to use Internet…
As for 2010, there were over 100 million blogs on the internet (just imagine what that number is today).That translates…
ANSWER: Buzz generated traffic may last only for a short time, which is why to be able to increase your…
ANSWER: Hootsuite is a great tool for you to manage your social media activities. If you still find it too…
ANSWER: I currently us my photo for my Twitter profile photo. Particularly for my goal on being on Twitter, I…
ANSWER: Even if Google + is not as active or as gratifying as other social circles, it’s main benefit would…
ANSWER: Email blasts may have a lower performance versus other online marketing tools. However, it is a good medium also…
ANSWER: I think all stages are important in a B2B marketing campaign. What I think is often overlooked is the…
ANSWER: Be visible to build awareness. Be visible on social networking sites. Follow and interact with relevant and like-minded individuals…
ANSWER: Just start to write, for free or not. It goes back to that old adage, “practice makes perfect.” Do…
ANSWER: Business cards are still useful today. It’s still better to be able to keep all the relevant business…
Answer: While we haven’t felt its effect like that of Twitter and Facebook, being on Google+ does help with your…
So much focus is placed on marketing during holidays like Christmas and New Year’s that Valentine’s day is often forgotten. As…
In part one and two of this series, nine steps including technical and planning issues that impact email marketing campaigns were…
In part one of this series, we discussed some of the basic steps required to build a successful email marketing campaign….
Email marketing is a powerful tool if placed in the right hands. The tool does, however, need to be properly used…
It is apparent that social media plays an important role in the B2B industry; however, a lot of business people…
For quite some time now, businesses and marketers had set their eyes on QR codes as an interesting development. Many…
A brand is much more than just the logo or the name of your business. It is the complete image…
If you have currently been operating a commercial website, or perhaps thinking of setting up one, you need to know…
As we come to the close of the year 2012, it is probably the best time to reflect on the…
You have just established your company or business and you’re excited about it and can’t wait to share your story….
Promoting a self-owned small business couple of decades ago must have been a hard nut to crack. Flyers, radio promos…
If you’re the business owner, you have one job – Bringing in the money. Anyone who’s ran a business knows…
The past week saw Google expanding its social reach by introducing the (quite impressive) Communities feature to its social networking portal…
Twitter is unequivocally one of the most amazing things that has ever happened to social media. With the uncanny ability of…
One of the first questions I ask new clients is what types of advertising they’re doing. And then I ask…
It doesn’t matter what business you’re in, if you’re relying on consistently bringing in new customers to make money, you’re…
ANSWER: Since I am just a small business owner, I don’t have the resources to tap into tools like TV,…
There are a lot of small business owners that do not see the need to hire copywriters for their online…
You may have ignored the need for mobile marketing. You may think that all your current efforts are enough. But with…
Some small business owners may think of asking for referrals is a bit tacky – it’s not. You just have to…
Our answer: Quality and consistency are the most important things you should take note of in creating and maintaining an editorial…
Small businesses can benefit from LinkedIn in so many ways. LinkedIn can increase your network in both quality and quantity since…
Our answer: Plan well and carefully – Planning is important to be more effective and efficient. Know your audience –…
Our answer: Social media has changed how marketers connect to consumers. Before, it was just a one-way street with traditional media…
Copywriting is one of the most effective tools in getting your target market choose to spend their money on your…
Your business website’s landing page is a big factor in converting visitors into email subscribers and buyers. Your landing page…
You may have started blogging because everyone else is doing it and you do not want to be left behind. However,…
Many people are racking their brains daily on how to create more valuable content for their website – you are…
Your professional or business website is your representative to the world. You can’t make an impression personally to millions of people…
Marketing your small business is no easy feat. And sometimes you are attacked with terms that people tell you to…
It’s that time when companies, both big and small, are racking their brains on how to stretch the marketing budget…
You have a good number of Facebook Fans. You also have a lot of followers on Twitter. What’s next? In…
How do you exactly create blog commenting backlinks? Whenever you comment on someone else’s website or blog, you include your…
In our last post, we discussed how to set up an Amazon seller account for your business. Now that we’re…
Pinterest is one of the “it” social marketing tool nowadays. You will be able to maximize it to your advantage…
We have tackled the advantages of selling your products on the probably the top online retail site, Amazon. This post…
You may be wondering why you should sell on Amazon when you already have a store? Well, whether you have…
You have spent so much time in planning and creating a video about your business and yet no one has…
There are so many online forums nowadays and there are many businesses that do not know how powerful it is…
In the first batch of free Google research tools blog post, we talked about Google Trends, Google Trends for websites,…
You’ve done your homework in getting to know the demographic of your target market. You also have carefully chosen your…
Before doing anything for your business, whether writing content or even getting in touch with an online banner maker, you…
In just over 2 years, Pinterest’s fanbase reached 10 million online users. Every single day, millions of Pinterest people post,…
The benefits of promoting your local business on Craigslist are that it’s free of charge and there are a lot…
To ensure that you maximize your business’ presence online, you should link all your online accounts together. You should aim…
No, this is not a joke. You can really sell products online without having to shell a big amount of money…
Some may think that only large companies gain from social media. This is not true! Local businesses can also benefit…
We know that video marketing does wonders for local businesses. Now, what if you don’t have a video camera? What…
In the last post, we have discussed how you can get valuable ideas from news websites, business websites, Google Shopping,…
The Internet is teeming with information that you can use in creating new ideas or improving existing ones. In order…
With the modern times, social media marketing is a widely used tool in promoting businesses. Almost everyone knows how social…
Video marketing is a very effective tool in creating and increasing awareness for your local business. All the more if…
In order to achieve a good ranking in search engines, your website address or domain name should be chosen carefully….
What exactly makes a website successful? Another than having great written content, there are many components in achieving an effective…
Having a website is vital in the success of your local business. However, it doesn’t end with just setting up…
After numerous posts, your business’ Facebook Fan Page and Twitter have a great following. That’s fantastic! Now, you’re probably stumped…
Back in the good old days, if you wanted your business to be noticed by a large market, you simply…
Whenever you hear other local business owners’ stories of their gains by utilizing social media, you feel good and inspired,…
Businesses welcome free marketing methods since they don’t have to spend in promoting their brand – a wise thing to…
You may have a lot of people as your Facebook contacts but you do not have all of their email…
Here are some questions you must answer to know if your business is keeping up with the modern times and…
Marketing is a very vital part of the success of a business. Traditional marketing only made use of mediums like…
A successful video marketing campaign is essentially a discipline that should be followed to the T. There are tried and…
Everyone is on it. Everyone is talking about it. But you have no clue what it is. What exactly is…
Many business owners choose the keywords they use on their website, blogs, and social media accounts through the trial and…
You may think that maintaining a blog is just an instrument of expressing personal opinions and views. Well, it actually…
Email marketing is still a valuable tool you should use in creating brand awareness. That is why it is important…
The first two legal “spy” tools we have discussed, Google Trends and Quantcast, have proven to be useful in supplying…
Have you been wondering why your competitors have always outranked you in the search engines? While you have been doing…
You can certainly benefit from knowing what your local business competitors are doing online. Once you know what they are…
Twitter has more than 140 million users and you want to get a share of that for your business. Before…
What’s great about email marketing is it is a direct and personal way to connect your business with your target…
Do you want your business to get noticed? Then, you would have to make use of Search Engine Optimization (SEO)…
Business owners usually ask one question when they plan on creating their website: How will I make money with my…
Google Analytics has this fantastic feature: Auto-Tagging. This helps measure the performance and quality of the keywords you use on…
Yes, you have a website that’s up and running. But is it working the way it should? Of course, it…
Sending emails to your old and new customers and also potential ones is one of the most important things you…
Now, you’ve realized that you want to make use of Search Engine Optimization, you can either do it yourself or…
The creation of a Google Places app that is made available to iPhone users instantly pushed local businesses to be…
There are many business owners that are not aware of the concept of copywriting and how it can help their…
In every business, effective marketing plans are very important. If your current marketing strategies are not helping your business to…
There are many businesses out there, both big and small, that utilize video as a tool for marketing. Now, you…
In the previous post, we have discussed how Facebook can be a tool for your business’ growth. Here are some…
There are numerous ways that Facebook can boost your business’ growth. You just have to remember that proper planning and…
You probably own a smartphone and almost everyone you know most likely has one. You might have come across AT&T’s…
Developing an app for your business? Choosing which operating system to use as a platform for your app is a…
Now, you may have built a mobile app for your business. You have perfected every single aspect of it but…
Creating a mobile app for your business is probably one of the best things you can do now. This is…
1. Your Clients Will Be Grateful You Have It Except for those living in the caves, everyone is aware that…
So, you’re a small business owner and think that you don’t need an app, right? Wrong… Millions of mobile users…
No matter what business niche you are in, times are tough these days when it comes to getting ore sales…
Three Steps To Save Money On Your Business Advertising One of the main things that eats into a business budget…
With the evolution of online marketing, many people think that email campaigns are passé. Truth be told, they are wrong……
If you’re small business marketing to a target market local to you and you are using pay per click advertising,…
We’ve developed a text messaging system that will work like gangbusters for restaurants and many other types of businesses. It…
In the late 90s, the Internet became extremely popular since people were eager to communicate with friends electronically, both locally…
Since June 2010, there were 264.5 million data-capable wireless devices, including 61.2 million smart phones or wireless-enabled PDAs in the…
Let’s run through a few stats with you. If they don’t make you realize the importance of mobile phones marketing…
Maybe you have your business listed with Google Local Business Center. Many companies do. But unless your company is listed…
Having a business is not easy especially if you are in a place where there a lot of competition and…
As a small business owner, adding local SEO into your marketing mix is probably be one of the best things…
Text Marketing. It is simple, inexpensive, and can deliver a terrific ROI – much better than many of the traditional…
Imagine reaching hundreds of millions of prospective clients with just a small budget? Facebook allows you to do just that….
In this post we’re going to cover a powerful strategy you can use to dramatically reduce your current marketing costs…
7 Reasons You Need to Mobilize Your Business Today There are a lot of new and exciting marketing strategies formulated…
In the last blog entry, we discussed how simple and effective it is to tap social media for your business’…
Dunkin’ Donuts wanted to entice high school/college age students in the Boston area to try their hot lattes. They used…
10 Advantages of Google Places As you become familiar with Google Places and update your listings on a regular basis,…
Many business owners are now asking if they should have a mobile website. There are some factors involved with making…
Social media has become a big part of the lives of millions of people all over the world. Let’s face…
Many business owners are looking online for strategies to help boost their advertising. Due to the increasing popularity of the…
It’s very important that you take these findings on board because they highlight just how fast the Smartphone market is…
“Put all your eggs in one basket” – This is definitely a saying that you should not heed when it…
Instant traffic when you want it… AdWords and Your Business Adwords or Pay-per-Click (PPC) advertising is, essentially, the 21st century…
As the big guns of mobile devices duke it out for supremacy we’re left in no doubt that mobile devices…
Are you having a hard time in getting your marketing message across to your clients? Many business owners commit the…
How to analyze your web traffic… Analytics Introduction Google Analytics is probably the most well-known and widely used of all…
You can see to the left an actual view of a website, shown on an iPhone, that’s well ranked and…
If you have a broken bone, would you just let anyone to mend it? If your car is stalled, would…
With the evolution of online marketing, many people think that email campaigns are passé. Truth be told, they are wrong……
http://youtu.be/S2_JDP2QngI QR (Quick Response) codes are those two dimensional barcodes that you will see cropping up all over the place….
You have more control than you think… What is Your Online Reputation? Your online image is NOT just your business…
Do you put in long hours each day? Do you uphold a strict quality control? How much of your precious…
It seems like a day doesn’t go by where you don’t hear something about Facebook. And why not? At present,…
Advances in technology have changed a lot of things – marketing is no exception. The context of video as it…
As we all know, there are a plethora of businesses that have thrived simply by using the internet as a…
Let’s face it. Social media marketing is all the rage right now. Everyone’s talking about it. Companies are trying to…
I unfortunately cannot take credit for this – but there’s real value to something Kipp Bodnar recently wrote: In the…