Building Your First E-Store and Marketing It Successfully

cyber-monday-5463567_1280-800x490  A lot of businesses are investing a substantial amount of money and time into the ecommerce side of their company. It is proving to be extremely worthwhile as well. After all, online shopping has boomed dramatically over the past few years and the success of it is something that is only going to increase. Businesses need to capitalize on this sooner rather than later in order to ensure that they are not left behind their competition.

There is a lot more to producing the perfect ecommerce solution than meets the eye. You need to consider security. You need to ensure your ecommerce pages are easy to navigate. You need to provide different payments options. You need to outline delivery and returns. You need to display your products effectively. The list is quite frankly endless. Nevertheless, how can you ensure that you tick all of these boxes? Simple; find the best ecommerce solution.

Magento is held in high regard all over the ecommerce world. A phenomenal number of businesses use this as their ecommerce solution. This includes well-known companies, such as; Nike, Paul Smith, Olympus, Men’s Health and Kipling. But, how will Magento developers provide you with the perfect solution for business success?

One of the main reasons is the fact that you have access to an unbelievable number of features and thus you can customise your company’s shopping experience to suit your target customers. You will be able to attract new customers because Magento supports SEO and targeted promotions and merchandising. And better yet you will be able to retain customers because of features such as product suggestions tools and custom coupons. And as you know; customers are the key to any successful business. You can use online platforms to find TikTok influencers and you can then measure the results via Magento to determine how many people visit your site from their posts.

A major reason why ecommerce solutions fail is that website developers overcomplicate things. You need to remember that the whole reason people use online shopping in the first place is that it is convenient. Therefore you need to make sure the buying process is as easy as possible. Thankfully Magento offers you this. Customer assisted shopping, powerful search capabilities, and multiple payment options are just a few of the features that make Magento the best solution.


In addition to this, Magento gives your business the chance to succeed because it allows you to strengthen and foster brand affinity. As mentioned earlier; customers are the key to success, and more namely loyal customers. You can create loyal customers through features such as wish lists, customer reward points, store credit, and automated email reminders.

And last but not least, you should never forget the core components of your ecommerce. If you don’t offer a secure solution then people aren’t going to buy from you. If your site does not work properly then people won’t be able to purchase from you. If your product pages take forever to load then people aren’t going to wait around. Magento tackles all of this by offering optimized speed and performance, security, testing and updating environment, and much more.

There is no other ecommerce solution on the market today that is as complete as Magento. The platform will allow your business to achieve optimum online sale success. You will be able to attract new customers and create loyal customers until you are a force to be reckoned with.

    Want to know if your marketing efforts are actually working? If so, download our FREE Marketing Audit!
    Just enter your name and email address below.