Advances in technology have changed a lot of things – marketing is no exception. The context of video as it pertains to marketing used to be limited to TV commercials, which were more expensive than a majority of businesses could afford. With the surge in popularity of websites like Youtube, however, video is now an affordable marketing medium for almost every business. While the costs of creating videos are relatively low, the benefits are high. Online video can build brand awareness and literally connect you with thousands – and perhaps millions of people in your target market – quickly and effectively.
In a nutshell, video marketing can help to create a different brand experience for your target audience than website text or email messages. This marketing tool is dynamic and has yet to really “catch on” on a widespread basis – yet. Current projections expect video marketing to increase by about 25% in 2011 alone. So, there’s no better time than the present to jump in with both feet.
With a brilliant concept and proper execution, an online video can create a lot of buzz around your brand. Let your creative juices flow. Some of the most off-the-wall ideas are the ones that have been the most popular, going “viral” in a matter of days. What does this mean for you? An army of people passing your video around and recommending it to others. What would a million sets of eyes watching a video about your business do for your bottom line? Think big!
A few additional pointers to keep in mind:
1. Create videos that are concise, informative and appealing to your target audience. People have short attention spans online. Long videos WILL NOT be effective.
2. Use keywords that are relevant to your brand and your market when promoting your video online through platforms like Youtube. Once a person searches online for keywords that match the ones you have “assigned” to your video, a link to your video will pop up in the results. The more viewers you have, the more feedback you will receive. As this occurs, your video will rank higher than others competing directly with you. Think SEO specifically for video.
3. Post your video in as many places as possible. Post it online, post it on your website, embed it in your blog and email. Video marketing is THE next big thing in online marketing. Don’t miss your chance to stay ahead of your competition.
In closing, it’s important that you don’t shy away from the power of online video strictly because you are worried about the difficulty you might face in producing or disseminating it. There are a variety of free and low-cost tools that can help. Savvy entrepreneurs are already aware of the effectiveness of video as a marketing tool. Let the power of your words tell your story for you.