If you’re running a business, SEO needs to feature pretty highly on your list of priorities. This is true no matter what you’re selling, where you’re selling it, who you’re planning on selling it to or any other factors. SEO is essential for every business, everywhere. So, let’s get to grips with some of the basics and get you started out in the right direction!
What Is SEO?
Let’s start out by defining what exactly SEO is. “SEO” stands for “search engine optimization”. It’s an extremely popular business practice that involves securing high rankings in search engine results. For example, if you sell children’s pajama’s, a good SEO campaign will make sure your link is featured at the top of search engine results shown for “children’s pajama’s”, “kids pajama’s” and other related terms.
The Benefits of SEO
So, why do you want to feature highly in search engine results? Well, a higher ranking means more people are likely to click your link from Google and more people are likely to land on your page. This means increased people being exposed to your brand and products and, ultimately, more sales.
Is It Worth It?
To understand the genuine value of SEO, you need to look at SEO as if you were a consumer. Place yourself in your customers’ shoes. Let’s use our example of selling children’s pajama’s. If you, yourself, were looking to buy kid’s pajama’s, you’d type a few key words into a search engine – perhaps “children’s pajama’s” or “kids pajama’s” – and browse through the first results to pop up. You’re likely to buy with one of these first few sites – sites on pages 3, 4, 5 or further back don’t get a look in! So, from a point of view where you’re running your business, you want your page to be in those top results to secure as many sales as possible!
How Do You Set Up an SEO Campaign?
The easiest and most effective way to set up an SEO campaign is to use an SEO agency. They’ll know exactly what it takes to get your page to rank highly. Learning this skill yourself would take way too long and you’d miss out on countless sales from wasting time. An SEO agency really is the way to go.
Do You Have to Optimize for Different Search Engines?
When optimizing your results, you can choose to optimize for multiple different search engines if you really want. But at the end of the day, you really should focus on Google. This is because Google is byfar the most popular and commonly used search engine out there. Around 1.7 billion people use Google on a regular basis, so featuring highly in Google results is the main aim!
These, of course, are just the basics of SEO. But hopefully, they’ve familiarized you with what you need to know and will get the ball rolling!