Why Create an Email Marketing Strategy?
Email marketing can boost your sales significantly when done correctly. It can also create lasting relationships with customers who trust you and are loyal.
But when done incorrectly, emails can be annoying and uninformative. They can turn off your target audience and hurt profits.
A must-have for a successful email marketing campaign is a large subscriber list. Growing this list needs to be an ongoing business objective, so be sure to check how you are progressing regularly.
Create an Online Profile
Create an online profile for your business to drive your target audience to your website. You will attract those who are already interested in the niche that your business is in. They are more likely to sign up to your email list.
Create a blog on your website to increase your web presence. Also, consider guest posting for other sites or participating in a podcast.
Share on Your Social Media Channels
Your email marketing service likely offers the ability to build a form, which you can then post on your social media profiles using a shareable link. Your followers will click the link and hopefully sign up for your email list.
In addition, share your latest email message on social media. Doing so will let your social media followers see what they can expect to receive if they become a subscriber.
Offer Freebies to Join the List
Opt-in incentives provide a way to give people something extra for signing up, while simultaneously growing your email marketing list. There are many freebies you can offer, such as eBooks and worksheets.
Or, perhaps you offer a webinar. These types of free items have the potential to boost your list signup considerably.
Create a Squeeze Page
Convert visitors into customers using marketing funnels, including squeeze pages. Attract them to your email marketing list by making them so curious they want to sign up to learn more.
A Squeeze Page Funnel generates leads well when you know how to create one effectively. Support your well-written message with images to accentuate your point and increase conversions.
Add a Pop-Up Form to Your Site
Make it simple for people who are visiting your website to become email subscribers by creating a clear path to sign up. A quick way to do so is to add a pop-up button to your website that invites them to sign up for your newsletters.
Ask Readers to Share Your Email
Another way to grow your list is to include a line or two in your next email newsletter that asks current subscribers to share your email with colleagues, friends, and family. This simple ask could be enough to improve sign-ups.
Or, make an even bolder move by devoting an entire email to asking subscribers to invite someone they know to your newsletter. Offer them a reward for the referral, such as saving a certain percentage off their next order and offering that same discount to the person they refer to you.
Final Words on Email Marketing
Keep people engaged and signing up with a carefully crafted email marketing strategy. Try the techniques explained above, which can benefit both beginner and more advanced marketers. Grow your list and improve sales.