How to Advertise Your Small Business

Social Media Advertising

With 3.8 billion people now using social media worldwide this medium cannot be ignored for advertising. But it’s not only popular, it’s also technically advanced.

The analytical data that can be harnessed through social media gives you insights into you target audience like never before. The more data you have the more successful your ads will be.

Identify the social media platforms that work best for you and consider investing in social media ads. Your small business or brand will be promoted to the people most likely to respond.

Pay-Per-Click Advertising

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Pay-per-click advertising is a type of advertising that displays on the browsers, search engine results pages and websites while people move around the Internet. There are different types of ads.

Some ads are display ads that can be seen by a broad audience, others are targeted ads that zero in on particular users based on browsing history. The more you pay for an ad the more likely it is your audience will see it.

Although you apply some of your budget to display ads at the beginning, you only pay for an ad if someone clicks it. This is why it’s called pay-per-click. In general small businesses earn $2 for every $1 spent.

Broadcast Advertising

With the advent of digital media it’s easy to think that conventional forms of advertising are no longer relevant and should be assigned to the past. But this is not the case.

Conventional advertising mediums like broadcasting still have a part to play. Although most advertising is done online these days, many people still consume television and radio content. Advertising there is still effective.

If you run a local business it might be useful for you to place an ad on a local radio channel to raise awareness of your brand or to promote a product. In combination with digital advertising, conventional advertising is powerful.

Mobile Advertising

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A more powerful form of advertising, however, and one that is newly emerging, in mobile advertising. Mobile advertising takes targeting ads to the next level and hooks people in the right place at the right time.

Because mobile technology is now so advanced it’s easy to send a message or notification to someone on the go. This is ideal if that person is in the area and interested in your product.

Sign up to mobile advertising with a major search engine and have you adverts sent to the people who matter the most. With this form of advertising you can grow your customer base and your business fast.

Print Advertising

At one time print advertising was the main player when it came to promoting your business and products. These days it has fallen down the pecking order but it still has a part to play.

These days print advertising is more expensive due to the increased demand for digital advertising, it is also far less effective than digital because you can’t see who read your ad and who responded, but for some demographics it’s ideal.

Older generations prefer large format printing services and still invest heavily in them, this is why there is still a thriving print media sector. If your business is relevant to older people you should definitely embrace print advertising.






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