Business technology is moving at a very rapid rate. One of the blessings of this tech is eCommerce. However, several businesses are adopting the eCommerce business model, thereby creating the need for marketing strategies that will make you stand out.
When referring to eCommerce strategies, this goes beyond owning a website or running a social media account. It includes having a visually appealing layout, using buzz words to drive traffic to your websites, and other key elements.
In this article, we share some of the frequently used strategies.
Before we proceed, we should define this phrase that is spinning the business world on its head. It is simply using several online marketing channels to promote your store or business.
What is the aim? To attract people who have an interest in what you sell to find your store, visit, and make a purchase. In clearer terms, it is a way of driving traffic towards your online store. This strategy will help grow brand awareness, increase customer loyalty, and improve sales figures.
6 eCommerce Marketing Strategies You Can Adopt
If you are running an eCommerce business, you need to adopt eCommerce marketing strategies. Remember that you are not the only business selling your kind of product or service. It is serious competition out there and the profit is for who has the best strategies.
What will help you stand out? How will your potential customers find you? When they find your online store, what makes them patronize you instead of your competitors?
This is where effective marketing strategies come in. All these strategies will help you attract attention and make conversions. Enough talk, let’s discuss some strategies.
1. Content Marketing
Content marketing involves producing material that will attract prospects to your business website. This doesn’t entail drawing customers to your website to sell at the slightest opportunity. It requires some tact and subtlety.
Your content informs, entertains, educates, and delights your audience. Whether you run a B2C or B2B business, you can incorporate this in your eCommerce marketing. Simply produce material about subjects, products, or services relating to your field. You can do this via articles, photos, or videos.
Even though it doesn’t seem like it will, but it ends up driving traffic to your website and raising awareness. Make sure that you create content with your target audience in mind. Every eCommerce business needs to adopt this strategy to beat the competition.
2. Social Media Marketing
This is another very important eCommerce marketing strategy. With social media, you have the opportunity of building closer relationships with customers. Nurturing these relationships gives you better chances of making conversions and enjoying recurring patronage.
More than this, you can connect with prospects on social media platforms. This will help boost website traffic in more ways than you can imagine. It is impossible to separate eCommerce from building and nurturing relationships.
You’ll need to provide answers to questions about your products or services via your platforms. If you don’t, you might get so many abandoned carts. When using social media, you have to maintain a confident solid tone. This helps you create trust.
The benefits of using social media cannot be overemphasized. Take note, you need to have a clear social media marketing plan before you start. Sticking to this plan helps in tracking progress and making analysis.
Most eCommerce businesses shy away from Search Engine Optimization. However, it is one of the most essential aspects of eCommerce marketing. SEO helps you increase website traffic (both in quantity and quality) by improving organic search results.
You need to optimize your website for SEO if you want to attract the right kind of traffic that will lead to conversions. Why do businesses shy away from this strategy? It is simple, good SEO isn’t a child’s play.
Though it is hard, you can achieve it with experience and good skills. When you do, the benefits are boundless. The whole idea centers on making sure that your business is optimized for Google and other search engines.
One way to do this is by carrying out keyword research. Knowing the right keywords and using them in your content gives you a better chance of ranking high. This will bring you more traffic.
It is also essential to ensure you don’t make floppy mistakes on your website. Any of these can prevent you from making it to Google’s first page. What this means is that your content should be easy to understand and interpret by search engines.
4. Optimizing Website Design
Launching your website is great, but the user experience on the website is even more important. Optimizing the layout of your website is a very important eCommerce marketing strategy. There are so many tools to measure customer behavior on your website. Some of them include Hotjar and Google Analytics.
It is important to test the main elements on your website along with the layout. Each element adds to customer experience and is crucial to whether they will return or not.
One more thing, don’t forget to make your website mobile responsive. So many people will access your website using their smartphones and tablets. As such, your website should be responsive to different devices to ensure optimal user experience.
5. Email Marketing
While some people think emails are getting extinct, this is one of the most effective methods of marketing. Nowadays that we have emails linked to our smartphones, more people check their emails daily.
All you need to do to enjoy this eCommerce marketing strategy is to build an email list and produce helpful content. Doing this will help you stand out from the competition. Ensure that you incorporate attractive visuals as well as great copywriting.
Find the best email marketing software and choose one of them for your purposes. It is very important to get a little personal with your emails. This may involve adding a customer’s first name in the salutation, it works every time.
There are several strategies to help you get the best from email marketing. You must measure progress and track your success. Your email marketing software should provide you with this information.
PPC simply means Pay Per Click and many top brands use this strategy to reach out to target audiences. There are several ways to run this kind of ad. You can choose any of the product listing ads to text-based and product-based ads.
The idea is to provide your customers and prospects the important pieces of information in plain sight. One of the biggest advantages of PPC is that it affords you the opportunity to advertise to customers that need you. Because they are motivated at the moment, they can make a purchase almost immediately.
Isn’t that great? So far, no other eCommerce marketing medium has been able to achieve this feat as precisely as this.
We have described the top strategies in this post and we hope you can implement them. With the implementation of the perfect combo of eCommerce marketing strategies, you can knock off the competition and watch your business grow exponentially.
About the Author
Maria De La Pena is a content writer for the unlimited graphic design service Delesign,and she has a keen interest in eCommerce and internet marketing. She is a communications graduate and understands what it takes to write persuasive copy and blog posts. Outside of work, you can find her mini-blogging about her life on social media.