Your website is looking good. You’ve got top-of-the-line design. You’ve got real content. People are interested, and maybe they’re even sharing and talking about what you’re doing. Are you ready for it? Do you have what you need to turn those visitors into bonafide leads?
Once they’ve shown interest in your free content, it’s time to get them to hand over their contact information in exchange for something more. Here are nine offers you can use to convert your visitors into actionable leads:
Guides Or Reports
Specialized guides or reports are one of the most popular methods of generating leads. Offer your visitors information or education about your industry that they aren’t going to find anywhere else. If you provide real value, visitors will be happy to hand over their contact information in exchange.
Checklists Or Resource Lists
If you’ve got content that explains long or somewhat complicated processes, offering a downloadable companion checklist, or list of resources, is an excellent way to give extra value to visitors and convert them into leads.
Free Live Or Recorded Webinars
Webinars provide great value and generate strong leads. People willing to sit down and listen to what you have to say are definitely interested in what you’re doing. You’ll not only get contact information you can use to follow up, you’ll get the opportunity to talk one on one with attendees. And if you record your webinar, you can use it over and over to continue generating new leads by offering the replay.
Got something valuable you can teach your visitors? E-mail mini-courses are an excellent way to generate leads while instilling your image of authority and trust. You’ll get multiple chances to contact your prospective customer and convince them why you’re the one they need to be working with.
A content upgrade works sort of like convincing someone to upgrade from a free trial. In exchange for their contact information, you can email them more detailed information that’s not available on your website, or even give them access to areas of your website that are not open to the general public.
You can offer templates on everything from web design to email communications and useful spreadsheets. Use your imagination. If there something you can put together that will address a pain point common to your target audience? They’ll be happy to sign up and download it.
Social Media Contests
Contests are a great way to drum up leads as well as publicity and sharing. Ask for submissions of pictures, videos, or anything else relevant to your business. People expect to leave contact information so they can find out if they’ve won. If you come up with something really fun, they’ll be happy to spread the word for you too!
Free Quotes And Consultations
Offering free personalized quotes and consultations is a classic lead generation technique. You’ll get one-on-one contact with your potential customer and plenty of information to help you with your follow up.
PDF Article Or Guide
Maybe you’ve got an article on your site that’s shown a good amount of popularity. Especially with guide type articles, a downloadable and printable PDF version can provide extra value to the reader.
Any of these techniques will do good on their own, but finding creative ways to use a few of them together can put your results through the roof. If you put your mind to it, I’m sure you can use these ideas as a springboard to others that will help you stand out even further.
Contact us today and we’ll be happy to help you put together the perfect plan to push your conversions to the next level and beyond.