The toughest thing about marketing your business is finding the right options for you. With social media and all of its various offshoots, most businesses go straight there thinking it’s a quick route to their audience. However, email marketing is still the biggest tool businesses can leverage.
Email Marketing covers a lot of ground, and this is why you should think about some of the following email marketing tactics to capitalize on this practice.
Utilize Integrated Marketing
Email is fantastic, but if you want to differentiate yourself, you may want to combine your tactics by leveraging email and direct mail marketing. Direct mail marketing is where you send personalized letters or flyers directly to a customer. It’s something that can add the personal touch, and contrary to popular belief, is still being used, with many home remodeling marketing agencies making the most of this. Integrated marketing can bring about better results and can complement each other by taking your marketing campaign to the next level.
Personalizing the Greeting
Personalization is critical because it makes the interaction far more human. Personalizing the subject line of your emails by using personalization tokens and other configuration tools means you can send vast emails while also making the interactions far more personable. If you are trying to entice local customers, you need to make your business more relevant, and you can integrate a local subject line that will pique the interests of people within reach.
Promote New Items with Offers
The best way to hook a customer is to offer a limited-time voucher or offer to engage leads and potentially turn them into customers. We are all suckers for freebies or discounts, and this is going to be far more effective than you just shouting about your business via email. They want something free, so give them what they want.
Send the Emails at the Right Time
In marketing, timing is everything. It is such a huge factor, depending on the business you own. Research has determined there are the best times for you to send an email based on the type of business you operate. For example, if you are running an e-commerce business, it has been determined that Wednesday morning at 10 is the best time to send an email, and professional services like B2Bs would benefit from sending emails between 8 am and 10 am on a Tuesday.
We cannot over-emphasize this enough. If your emails are not optimized for mobile in terms of image, content, and text, people will click away. Similar to making your website ready for mobile, you need to design your emails to increase subscribers. Ensuring you have a larger font size, display smaller images, and have a call-to-action that is easy to tap are a few simple things.
Go Back to Inactive Customers
If someone doesn’t open your email, you can “reactivate” inactive subscribers and go down the “we miss you” route by offering promotions, discounts, or a freebie to bring them back.
Email marketing is the most important tool to turn leads into customers. Some of these approaches can make a significant impact on your business, so use them wisely.