When you’re thinking about launching your own marketing agency, it’s important for you to approach things in the right way. Even when you’ve been working freelance before or you’ve been working in corporate marketing, launching your own company can be a whole new ball game. So in this blog post, we’re going to take a look at what you need to do to get started.
1. A Business Plan
First of all, you will want to think about getting a business plan in place. Even when you’re full of ideas, you won’t want to just wing it. If you do, you may find that you forget things or it feels a little bit scrappy. But when you take the time to pull together a proper business plan, you’ll be able to think about each area of the business and ensure you have a plan of how you’ll reach your goals.
2. Software
When it comes to your everyday activity, you’ll find that there’s software you need in place to do this. Here, it’s important for you to be thinking about what you need to do on a daily basis and what apps or programs can support that. From project management software to graphic design apps, you’ll want to put these in place early on.
3. Operational Setup
As a step on from that, you’ll also want to make sure that you have the right basic operational setup in place. In order to ensure the business runs smoothly, the backend of what you do needs to be seamless. Here, you’ll want to find the right credit card processing company to help you take payments for your sales. You’ll also need a tech team in place to design and implement your website. Finally, you may need staff to help you support the running of the business, such as an assistant, sales specialist, or HR executive.
4. Sales and Marketing!
Alongside operations, you also need to make sure that you have your own sales and marketing plan in place. This is where you can use your own experience and abilities to grow the agency. In order for the business to be successful, you need to make sure that you can sign new clients. But in order to do that, you absolutely need to make sure that you have a strong sales and marketing plan to get eyes on what you do and encourage clients to sign up!
5. Case Studies and Testimonials
Finally, you’re also going to want to make sure that you have evidence of your work in place too. You can certainly have a portfolio of work that you’ve done in order to attract new clients, but you may also want to show results too. New clients will want to know what you can do for them. So showing real life testimonials and putting case studies up on your site is a great way to do that. Then, potential clients can see the results you got for clients just like them, and they’ll be more incentivised to invest in you!
