Following the devastating effects of the novel coronavirus pandemic, many industries were left with no alternative than to start marketing online. In many instances, these companies saw the potential the digital market has for them. According to statistics, 60% of business closures were due to the coronavirus, and in many of those cases, it was businesses who didn’t utilize the various effective digital marketing strategies.

In 2021 it’s almost unthinkable that companies still don’t use the incredible opportunities within their marketing campaigns. Many didn’t know this, but the Google search engine receives more than three billion searches per day. This means there are more than three billion opportunities for your business to make money; you simply need to capture your audience and show them what you have to offer. In this article, we’ll look at four simple digital marketing tips to promote your business.

1. Google Ads

Google ads is a platform provided by the most popular search engine on the web; you can bid specific amounts for specific keywords on this platform. The company that bets the most for a searched keyword will place first on the google ads reflected at the top of the search results page. This marketing strategy uses a PPC (Pay Per Click) for accruing charges on your Google Ads budget. It’s a great way of marketing and seeing immediate results in your website traffic; the only negative is that when your industry is competitive online, you might end up spending significant amounts on clicks referred to your site.

2. Search Engine Optimization

Search engine optimization, SEO in short, is increasing the quantity and quality of website traffic through the organic search results page. Google developed software specifically designed to place the most relevant websites to searches it receives on its platform. Using search engine optimization and keywords, you ensure you are relevant when your consumers search for you online. Your ranking will also be determined by your website visitors as well as the responsiveness of the platform.

3. Email Marketing

By using this means of marketing, you combine an effort to retarget successful customers and target customers who have previously shown interest in your products. Some might think it’s useless, but in most cases, some percentage of impressions does convert to sales. One negative to this means of marketing is the ability for consumers to sign up using their temp mail which terminates after they successfully logged into your platform. When you’re marketing to a load of inactive mail addresses, you’re wasting your time and money.

4. Solo Ads

Growing your email list with solo ads is an effective and affordable way to reach your target audience. Solo ads are email-based advertisements that you purchase from other email list owners. These ads are typically sent as dedicated emails, meaning they are sent only to the list owner’s subscribers. This allows you to reach potential customers in a highly targeted manner and with a minimal budget.

5. Social Media Campaigns

You can also use social media marketing; this means of marketing is ideal for brand exposure and getting the max amount of impressions possible. It’s somewhat cheaper and also gives you a wide range of audiences to target. These marketing strategies are done with sponsored promotions on social media platforms like Facebook and Instagram.

These marketing strategies will ensure you get the exposure you need to start selling your products on your online platform. Your marketing will be one of the essential aspects when it comes to the marketing of your business.