Consumers are annoyed. No, make that REALLY annoyed!
Being bombarded with thousands of ads on a daily basis is pure unadulterated pain. And while you might not admit it publicly, you know you feel the same way. Think about it for a minute: how many times do you roll your eyes at the increasing number of commercials during your favorite TV show or radio program? How many times do you just change the channel or the station all together?
The bottom line is that advertising dollars aren’t nearly as effective as they once were. Millions of hard-earned dollars are being flushed down the toilet on advertising campaigns that just don’t deliver results. So how can you creatively deliver true value to your company without being ignored or instantaneously banished to the spam folder?
Two words: SMS marketing…
Think about it for a minute: as a society, we are obsessed with our cell phones. In the US alone, over $155 billion is spent annually on cell phones and their supporting data plans. People actually wait in line for the latest and greatest in advanced cell phone technology. We spend hours every single day surfing websites, emailing, texting, Skyping and playing games. Our cell phones are more like pocket PC’s than phones.
Now think about this: 80% of all cell phone users carry their phone at all times. 94% of all text messages are read. And the average text message is read within a mere 4 minutes. Couple this with the fact that your recipients have actually told you it’s OK to contact them and it spells tremendous opportunity for your business. After all, cell phones are playing a more important role in our day-to-day lives. What better way to reach consumers than on the devices they increasingly rely on?
Just like bright lights along the freeway, SMS marketing has the potential to influence the buying decisions of consumers by targeting your mobile audience in a convenient and cost-effective manner. It gives you a powerful strategy capable of bolstering brand engagement, improving the ROI of your existing marketing efforts, and nurturing your opt-in list. It’s no longer a marketing fad. SMS marketing is a marketing standard.
Can Your Business Benefit from SMS marketing? In a nutshell, yes! Here is just a shortlist of how SMS marketing can be used:
And the best part is that it’s not nearly as complicated as you may think!
SMS marketing campaigns involve collecting mobile phone numbers – usually by opt-ins – using a keyword sent to a short code. Once numbers are collected, they are then added to a messaging platform database, where you are free to send advertisements, announcements, discounts, promotions, appointment reminders, updates and a variety of other informational related text messages. You can even go so far as to send photos and videos. The sky is the limit!
Our innovative SMS marketing solution is easy to use, versatile AND affordable. Account management can be done from a secure login right on our site, which provides you with all the tools necessary to track your statistics in real-time so that you can measure the success of your marketing efforts while maximizing ROI. We believe in proving solutions that allow you to focus more on your campaigns and less on things like complicated set-ups, tedious reporting and billing headaches. You’re busy and quite frankly, we know you have more productive things to be doing.
SMS marketing – when combined with the power of mobile coupons and QR codes – can bring your business up to pace with today’s high-speed and technology-centric marketplace. In the next few years, mobile web will rival the enormity and extent of desktop internet use. Either you keep up … or you close shop!
Where will your business be in a year or two?
If the answer is unclear, CONTACT US today to learn more about how our SMS marketing solutions can help your business today, tomorrow and ten years from now.