Let’s be honest. We’ve all been there. Whether in starting a business, in a cash crunch or simply wanting to make more, there are times when we need to generate money quickly. In the $40 million of sales I’ve overseen, here’s what I know works best: create a list of people who are closest to purchasing from you and start following up with them. And, if they’re contemplating buying but haven’t, contact them with a bonus. It’s the fastest path to real cash (and if you use it daily, you’ll be amazed how much money you amass).
I’ve asked my team of experts for their best tips, too, and I think you’ll enjoy their unexpected ideas! If you have other tips, please add them at the bottom. I’d love to hear from you.
An interview with Tabitha Jean Naylor on starting a company – and making it successful…
This venture (or should I say adventure) started in 9/2009.
What is your product or service?
My company provides small to midsize B2B and B2C organizations with marketing consulting services. I assess the current inbound and outbound marketing of an organization and provide solutions that increase brand awareness, leads and sales – while increasing ROI on their marketing efforts.
Why did you start your company?
Every entrepreneur dreams of having enough investments and cash flow that they can live the good life and retire early. My background and experience made this business venture a feasible one to earn a side income completely separate from my normal 9-5 job.
This is the first in a series of interviews with successful entrepreneurs who will give you their thoughts on starting a business and entrepreneurship. This interview is with Tabitha Jean Naylor, owner of TabithaNaylor.com.
Tabitha is a perfect example of an entrepreneur. She started her business on an absolute shoestring budget. In fact, she told me in one message that she only invested $100 on a website. When I asked her if it was money well spent, her resounding answer:
“Yes! It was the best $100 I’ve ever spent in my life. If you look at what the ROI on that hundred bucks has been, well, suffice it to say that I still have to pinch myself sometimes to make sure that all of this is real.”
Tabitha Jean Naylor is a firm believer that knowledge is power – and believes in sharing the knowledge she’s picked up over the years. She recently contributed to a piece about starting a new business. Here’s what she had to say:
Plan – But Don’t Overplan – Planning is a necessary evil when starting a new business. When you decide to take that step, keep in mind that you are venturing into uncharted territory and all the planning in the world isn’t going to prepare you for some of the things that will rear their ugly heads along the way. Instead of beating yourself senseless from a planning standpoint, do the best job that you can – with the understanding that there WILL be things that come up along the way that you just cannot plan for.
Tabitha Jean Naylor is a firm believer that knowledge is power – and believes in sharing the knowledge she’s picked up over the years. She recently contributed to a piece about successful business networking. Here’s what she had to say:
Break the ice-don’t fall thru – My best Ice Breaker: My name is Tabitha Jean Naylor. Tabitha, like the daughter on “Bewitched.” Jean, like “I Dream of Jeanie.” It’s a unique name that I use to my advantage by always introducing myself by my full name. I joke around and tell people that my parents clearly watched too much TV when they were younger. It’s a GREAT icebreaker.
My advice? Be creative in your approach. That uniqueness will set you apart from the rest – which is what will make you memorable out of a sea of other people.
Tabitha Jean Naylor Receives Certification in Inbound Marketing
Certification Awarded by Inbound Marketing University Training Program
[McLean, VA – Oct 31, 2010] – Inbound Marketing University awards the Inbound Marketing Certification with Honors Distinction to Tabitha Jean Naylor as part of its comprehensive Internet marketing training program (http://inboundmarketing.com).
This certification acknowledges Naylor’s proficiency in inbound marketing principles and best practices. These principles include: blogging, search engine optimization, social media, lead conversion, lead nurturing and closed-loop analysis.
Naylor is the owner of TabithaNaylor.com. She is a seasoned sales and marketing pro who has witnessed firsthand how solid marketing material can transform a stale sales pipeline into a thriving sales funnel. Because of her intimate knowledge of how sales and marketing go hand-in-hand, she not only appreciates the importance of good marketing, but knows how to deliver it as well.