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What’s Your Business’ Value Proposition?

19 June, 2013 - Blog, Marketing, Social Media Marketing

Everyone knows the old cliché “One man’s trash in another man’s treasure.” This is true in the world of goods, services, products and every …

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Word Of Mouth Marketing

1 June, 2013 - Blog, Marketing, Social Media Marketing

Did you know that your neighbor is your biggest advocate? If only you can tell him what you do, he could potentially help you …

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The Most Common Excuses for Poor Social Media Marketing

27 May, 2013 - Blog, Social Media Marketing

There are many people that have convinced themselves that social media marketing is not at all about sales. Instead that it is about “being …

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Social Media: The Lost Lamb of the Marketing World?

8 May, 2013 - Blog, Social Media Marketing

There is no doubt that social media was a powerful marketing tool…several years ago. You would post a comment or suggestion on a site …

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Why PPC Advertising Works and Why You Should Use It

27 April, 2013 - Blog, Marketing, SEO, Social Media Marketing

Pay-Per-Click advertising, or PPC, is one of those marketing techniques that work, however many people scratch their heads at the exact reason why. The …

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Sharing: No Longer Just for Kindergarten

27 April, 2013 - Blog, Social Media Marketing

If you truly want to see your social media marketing campaign take off, you need to learn how to share. When you can increase …

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Social Media Tips for the Non-Profit Organization

3 April, 2013 - Blog, Social Media Marketing

The marketing budget of most non-profit organizations is quite limited, and with that in mind, it is important to tackle as much of the marketing …

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Q&A: If you start with social media from scratch, what would be your ambitions for Twitter (retweets, mentions, followers, favorites), Facebook (likes, friends) and LinkedIn (followers, likes)?

25 March, 2013 - Blog, Social Media Marketing

ANSWER:
Building the first base of followers from scratch will usually take a lot of investment, specially on online media. You can’t just come up …

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Q&A: How do you set realistic targets/metrics to measure social media success?

22 March, 2013 - Blog, Social Media Marketing

ANSWER:
You can measure the success of a social media campaign by defining what your business or marketing goals are and you can design the …

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Why Your Business Needs to Jump on the Social Media Bandwagon

21 March, 2013 - Blog, Social Media Marketing


Social media has become one of the best ways to connect with people throughout the world. It is truly one of the only platforms that …

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