How many promotional emails do you receive every day? And how many do you actually read or respond to?
There are many marketers who do …

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Email blasts may have a lower performance versus other online marketing tools. However, it is a good medium also to connect to your target …

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I think all stages are important in a B2B marketing campaign. What I think is often overlooked is the coherence of the whole process …

So much focus is placed on marketing during holidays like Christmas and New Year’s that Valentine’s day is often forgotten. As sales during the love-focused …

In part one and two of this series, nine steps including technical and planning issues that impact email marketing campaigns were discussed. In this installment, …

In part one of this series, we discussed some of the basic steps required to build a successful email marketing campaign. With so many purposes …

Email marketing is a powerful tool if placed in the right hands. The tool does, however, need to be properly used in order to gain …

Email marketing is still a valuable tool you should use in creating brand awareness. That is why it is important that you should be collecting …

What’s great about email marketing is it is a direct and personal way to connect your business with your target market. Although, if executed poorly, …